Dr. P.S. Rajeswari

P.S. Rajeswari
Dr. P.S. Rajeswari

Area: Marketing
Affiliation: Department of School of Management, Kattankulathur Campus, SRM Institute of Science and Technology (formerly known as SRM University).

Ph.D. Marketing SRM School of Management , SRM Institute of Science and Technology (formerly known as SRM University),2015
M.Phil. Management Studies Bharathidasan University, 2007
MBA Marketing and Human Resource Specialization Shrimathi Indira Gandhi College, Bharathidasan University, 2000
B.Sc Physics Shrimathi Indira Gandhi College,1998
Diploma Export Management National Institute of  Export management, NewDelhi,1999

Other Details:


  • Telecom Segment

Research Interests

  • Churn Behaviour of mobile users

Selected Publications

  • With  Dr.K.Sadasivan “Radical change of customers’ prepaid  churn behavior”, International Journal of Applied Business and Economic Research (I J A B E R), Vol. 14, No. 10 (2016): ISSN : 0972-7302 ,Pg.no.7135-7148
  • With  Dr.K.Sadasivan,”A study on customization of social networking sites and its influence on young adults”, Middle East Journal of Scientific Research,24(4), ISSN : 1990-9233 EISSN : 1999-8147, 992-996, 2016,DOI: 10.5829/idosi.mejsr.2016.24.04.22721, SCOPUS Indexed *
  • With Dr.S.Vasumathy,”Enterpreneurial intention of the youth to start export ventures-partial testing TPB model in Indian Context,International journal of enterpreneurship and small business”,vol.26,No,3,2015
  • With Dr,S.Aiswarya,”An analytical study on patients' perception on service quality”, Research Journal of Applied Sciences, Vol-10, Issue-4,2015, Page No.111-114, ISSN 1815 932X
  • With Dr.P.Ravilochanan,”An analytical study on churner behaviour of Indian prepaid mobile services”, International Journal of Applied Engineering Research, Vol-9, Issue-23, PG.No.21747-21761, September-2014. ISSN 0973-4562
  • With  Dr.K.Sadasivan  “An analytical study on the private brands in men's apparel in India”, Middle East Journal of Scientific Research,21(11)(S.No 144451), ISSN : 1990-9233 EISSN : 1999-8147, 21 (7): 2098-2107, 2014,DOI: 10.5829/idosi.mejsr.2014.21.11.21801, SCOPUS Indexed *
  • With Dr.P.Ravilochanan“An Empirical Model on Customers’ Perception in the Selection of Indian Prepaid Mobile Services”, Indian Journal of Finance, SCOPUS-(Elsevier), (S.No.8121), ISSN 0973 – 8711, Volume 8 , Number 7, July 2014,IC value-6.45*
  • With Dr.P.Ravilochanan “An empirical study on the customer churn behaviour of Indian prepaid mobile services”, Middle East Journal of Scientific Research,(S.No 144451), ISSN : 1990-9233 EISSN : 1999-8147, 21 (7): 1075-1082, 2014,DdOI: 10.5829/idosi.mejsr.2014.21.07.21534, SCOPUS Indexed
  • With Dr.P.Ravilochanan “Churn Analytics on Indian prepaid mobile services", Asian Social Science,(S.No.1885), ISSN 1911-2017 (Print)   ISSN 1911-2025 (Online), V10 N0 13-25/6/2014 ,Impact Factor:0.08 * ,SCOPUS Indexed
  • With  Dr.K.Sadasivan  “Employee Involvement and Job satisfaction in Automobile industry with special reference to Ashok Leyland” in International Journal of management and technology , Volume 3, Issue 2, PP-113-115, ISSN:0975-3915 on December 2013
  • With  Dr.K.Sadasivan  ‘An analytical study  on selective inventory control techniques for an auto component major in chennai city” in Journal of management in Vol 6 ,Issue 2, pp-95-99,ISSN: 0973-7197
  • With Dr.P.Ravilochananr on “Forecasting Analytics using time series of Indian Prepaid Mobile services”, International Journal of Management, IT and Engineering(IJMIE), Volume 3, Issue 6, June 2013 “-Impact Factor-5.09*
  • With Dr.P.Ravilochananon “Employee Involvement and Job Satisfaction in Automobile Industry with Special reference to Ashok Leyland’, Journal of Management and Science, ISSN 2250/EISSN 2249-1260,Volume-3,Issue No.2,June -2013.[Scirus, Management Academy, Cornell University, Ebsco, Cabell]*
  • With Dr.P.Ravilochanan “Mobile Analytics on Customer churn” International Journal Of  Research in computer Application and management, (IJRCM),ISSN 2231-5756, Volume 3,ISSUE NO-4, April  2013[Ulrich's Periodicals Directory ©, ProQuest, U.S.A., EBSCO Publishing, U.S.A., Open J-Gate, India [link of the same is duly available at Inflibnet of University Grants Commission (U.G.C.)]
  • With Dr.P.Ravilochanan"Determinants of customer churn Behaviour on Telecom Mobile ”,South Asian Academic Research Journals, Vol.3, Issue 3, ISSN:2249-877X , March 2013[[Scirus, Management Academy, Cornell University, Ebsco, Cabell]
  • With Dr.P.Ravilochanan “Customer Loyalty On Telecom Mobile”, ZIJBEMR,  Vol.3 (2), ISSN 2249- 8826, March, Management Academy, Cornell University, Ebsco, Cabell]
  • With Dr.P.Ravilochanan“Churn Behavior of Youth on Telecom Mobile” in IJEMR [International Journal of Exclusive Management Research] - September 2011-Vol 1 Issue 4 - ISSN 2249 –2585
  • With Dr.T.Ramachandran “Financial Behavior of Investors On Share Trading” , in the Journal of Finance and Risk Management, ELK Publications, July 2011, Volume2, Number 2, ISSN-0976-7185.
  • With Dr.P.Ravilochanan“Customer Loyalty on Telecom Mobile in SRM Digest, April 2011 ,Pp47-51,ISSN 0973-6905
  • With Dr.P.Ravilochanan“Customer Analytics on Telecom churn”, published along with Co-Author Dr. P. Ravilochanan in the Journal of Marketing & Retail Management, ELK Publications, Vol 2, No. 1, December, 2010, Pg.No. 261 - 269   . ISSN : - 0976 – 7193
  • With Dr. T. Ramachandran, "Financial Behavior of Investors On Share Trading", Journal of Finance and Risk Management, ELK Publications, July 2011, ISSN-0976-7194
  • With Dr. Ravilochanan, "Customer Analytics on Telecom churn", Journal of Marketing and Retail Management, ELK Publications, Volume 2, Number 1, December 2010, Pg. No. 261-269, ISSN -0976-7193

Papers Presented

  • "Customer Loyalty on Telecom Mobile", National Seminar on "Global Competitiveness in Business: Trends and Traits", Department of Commerce, Government Arts and Science College for Women, Bargur, Krishnagiri on 10th March 2011
  • "Strategic Approach on Customer Relation", National Conference on "Strategic Management Approach: Opportunities and Challenges for Indian Corporates", Valliammai Engineering College, Kattankulathur, 08th April 2011
  • "Customer Retention ", International Conference on "Impact of Economic Crisis in Global Business Scenario", Sai Ram Institute of Management Studies, Anuragam Publications, Chennai, 24th and 25th September 2009
  • "Customer Retention Strategies - A theoretical Perspective", National seminar on "Human Resource and Marketing - Missing links & Bridging gaps", Dr. MGR Janaki College of Arts & Science for Women, Pentagon-The School of Business Studies, 8, October 2009
  • "Role of Women Entrepreneurs in India", National Seminar on "Economic Empowerment of Rural Women through Entrepreneurial Development skills issues and challenges", Adakavi Nannaya University, Rajahmundry, Andhra Pradesh, 30th and 31st October 2009
  • "Internet Marketing", International Seminar on "Global Business Climate - Impact in India", Annai Mathammal Sheela Engineering College, Namakkal, 9th October 2009
  • "Internet Marketing", National Conclave on "Emerging Dimensions of Human Resource & Marketing Practices", Sree Sastha Institute of Engineering and Technology, Chembarambakkam, Chennai, 26th March 2009
  • "Knowledge Management", International Seminar on "Managing Global Recession Opportunities and Challenges", K.S.R. School of Management, Tiruchengode, March 25th 2009
  • "New Perspective Towards Human Resource Environment in Global Scenario", National Seminar on "Changing Dimensions of Human Resources in the Globalised Scenario" Gobi Arts and Science College, Gobichettipalayam, 20th & 21st February 2009
  • "Customer Relationship Management", International Seminar on "Recent Trends in Global Business Order - Impact in Asia", Business School, Vivekanandha Institute of Information and Management Studies, Namakkal, 30th & 31st January 2009
  • "Human Resources Environment in Global Scenario", National Seminar on "Global Business Environment: Challenges and Opportunities", Periyar Institute of Management Studies, Periyar University, Salem, 28th & 29th January 2009
  • "Information Marketing", National Seminar on "Emerging Trends and Challenges in Library & Information Services", Sri A.V.V.M. Pushpam College, Poondi, Thanjavur, 6-8 February 2008
  • "Contemporary Issues in Indian Entrepreneurship - 21st Century", Sri A.V.V.M. Pushpam College, Poondi, Thanjavur, 11th October 2002

Working Papers

  • With Dr.S. Chinnathambi .S,”Analytical study on Financial Inclusions with reference to small and marginal farmers” , “Asian-African Journal of Economics and Econometrics, Vol.17, No.1 (2017)

Work in Progress (yet to be published)

  • With Dr.K.Sadasivan,”Opinion mining and Sentiment analysis of mobile internet users”

Academic Experiences

  • Assistant Professor ,Faculty of  Management ,SRM Institute of Science and Technology (formerly known as SRM University),Kattankulathur,Sep 2008 to till Date
  • Lecturer MOP Vaishnav college,chennai,2008(5 months)
  • Lecturer,AVVM Poondi Pushpam, Poondi,Thanjavur,2003 to 2008

Other Professional Experiences

  • Front Desk Supervisor (FDS),Reliance Webstores, Dec 2002 to Mar 2003
  • Direct Marketing Executive,Ozone Pharmaceuticals Ltd, New Delhi,Sep 2000 to Nov 2002

Achievements and Awards

  • Gold Medalist-Rank holder in Bharathidasan university for MBA degree
  • Distinction in M.Phil and B.Sc