P. Suganthi

P. Suganthi

Area: Management
Affiliation: SRM School of Management, Kattankulathur Campus, SRM Institute of Science and Technology (formerly known as SRM University).

Email: suganthi.p@ktr.srmuniv.ac.in

Ph.D (Pursuing) Marketing Management Bharathiar University, Coimbatore. 
MBA Human Resource Management & Marketing Management Anna University, Chennai
B.B.A   Thiruvalluvar University, Vellore 

Other Details:

  • Qualified in SET (TNSET2016) conducted by Mother Teresa Women's University, Kodaikanal
  • Honors Diploma in Computer Applications (HDCA) from CSC, Arcot.

Research Interests

  • Services Marketing
  • Consumer Behaviour
  • Business Analytics

Selected Publications

  • With Dr.K.Sadasivan,”The Service Quality of Financial Services Sector in Urban and Rural Areas of Tamilnadu”, Journal of Advanced Research in Dynamical and Control Systems (JARDCS), 15-Special Issue, 2017, Pages: 941-943.
  • With Dr.A.P.Muthulakshmi, “Governance Of Customer Satisfaction: Evidence From Indian Banking & Financial Services Sector”, BEST: International Journal of Management, Information Technology and Engineering (BEST: IJMITE),ISSN (P): 2348-0513, ISSN (E): 2454-471X,,Vol. 5, Issue 07, Jul 2017, pp.55-60.
  • With Dr.K.Vasanthi Kumari and Dr.K.Sadasivan “Spirituality, Emotional Intelligence and Work Stress-A Scrutiny, International Journal of Pharmaceutical Science Review and Research. 33(1), July – August 2015; Article No. 22, Pages: 115-118, ISSN 0976 – 044X. 
  • With Dr.K.Vasanthi Kumari and Ms.E.Sharanya “Ethical Reckoning Among Teen Populace International Journal of Applied Engineering Research, Volume 9, Number 23 (2014) pp. 22351-22360, March 2014.  
  • With Dr.K.Vasanthi Kumari and Ms.E.Sharanya “Blend of Organizational Cultural and Organizational Commitment”, Middle East Journal of Scientific Research”, Vol.22, Issue. 3, PP. 438-443.  2014.
  • With Dr.K.Vasanthi Kumari and Ms.E.Sharanya “The New Age Women-Poised for Leadership”, Middle East Journal of Scientific Research”, Vol.21, Issue.12, PP. 2238-2242. 2014.
  • “Consumer Behavior, Perception and Satisfaction of Services offered by E-Learning Organizations in Chennai” SAMZODHANA, Journal of Management Research is an international, double-blind peer-reviewed, open-access journal with ISSN 2347-4270. Page No: 327-336.
  • “Impact of Service Quality, and Perceived Value on Customer Loyalty in Banking and Financial Services”, SRM BIZAD Research Review, Vol.2, No.1, March 2016, ISSN: 0952-4959. PP.396 -398. 

Chapters in Edited Books

  • “Spirituality in Workplace: Spiritual Value Proposition of Corporates and its Impact on Customers Delight”, ISBN: 978-93-85477-67-6, PP.10-13.  2016
  • “CRM of PepsiCo India Holdings Private Ltd, Madurai”, Effective Management Practices- ISBN Number: 978-81-926837-1-3. Page No: 138-141, 2013


Courses Developed 

  • Instructor for a  course from SRMOCW (SRM Open Course Ware) “Organizational Effectiveness through Employee Engagement” uploaded with piazza.com in July 2015

Courses Certified 

  • Certified by Google (partnered with the Indian School of Business, Hyderabad & FICCI) on “The Online Marketing Fundamentals “Google Digital Unlocked, A Grow with Google Programme., June 2018.
  • Honor Code Certificate for the courses “Analyzing and Visualizing Data with Excel “from Microsoft Corporation and edX-MIT (Massachusetts Institute of Technology), United States. 
  • “Introduction to Computer Programming- Part 1” from IIT Bombay and edX-MIT (Massachusetts Institute of Technology), United States.  
  • “Strategy and the Sustainable Enterprise “offered by Indian Institute of Management Bangalore” and edX-MIT (Massachusetts Institute of Technology), United States. 
  • “Knowledge Management and Big Data in Business” offered by “The Hong Kong Polytechnic University” and edX-MIT (Massachusetts Institute of Technology), United States. 
  • “Entrepreneurship 102: What can you do for your customer?” from edX-MIT (Massachusetts Institute of Technology), United States. 
  • “Entrepreneurship 101: Who is your customer?” from edX-MIT (Massachusetts Institute of Technology), United States.

Paper presented

  • Understanding Customer Perceived Value- A strategy for inclusive growth in Banking and Financial Services”” National Conference on Global Strategies for Inclusive Growth 2017, ALAGAPPA UNIVERSITY, KARAIKUDI.
  • “Customer Perceived Value in Banking and Financial Services” University Grant Commission (UGC) sponsored two day national level seminar “ Innovative trends & Global advancement in Technology, Industry, Banking & Finance” held in September 2016 at Pithapur Rajah’s Govt.College, Kakinada, Andhra Pradesh, India. 
  • “The Effect Of Quality Improvement On Business Growth And Competitive Advantage; A Case Study Of Sowbaghya Pvt Ltd, T.Nagar, Chennai, Research Day 2015 at SRM University  
  • “The Contemporary State Of Business Analytics In Corporate”, International Conference on Data Sciences in Business Application (ICDBA'15), Feb 12th &13th, 2015, SRM University. 
  • “A New Trend In 21st Century: The Emotional Intelligent”, Thirumalai Engineering College, Feb 26, 2010.    

Academic Experiences

  • Assistant Professor, Faculty of Management, SRM Institute of Science and Technology, June 2010-Present              
  • Lecturer, School of Management, C.Abdul Hakeem College of Engineering &  Technology, Affiliated to Anna University. 2009-2010
  • Lecturer, Department of Management Studies, Arcot Sri Mahaalakshmi Women’s Institute of Management and Computer Applications. 2008-2009

Achievements and Awards

  • Editorial Advisory Board Member , “Indian Journal of Computer Science” published by Associated Management Consultants Private Limited, New Delhi.
  • Teacher’s’ Day awards from SRM Institute of Science and Technology for research contribution and journal publications.
  • University rank and college topper (Gold Medalist) in both BBA and MBA.
  • Resource Person for Personality Development Program on “Training for Supervisors” held on 9th October 2015 at SRM University, Chennai.
  • Supporting staff for MMS- Business Analytics courses in association with TimesPro, Times of India group in 2015-2016
  • Event Organizer, Poster presentation in SGBM'14 - International Conference on "Developing Sustainable Global Business Models - A Financial Perspective" held during February 15th-16th, 2014. 
  • Organizer , Five days workshop for HR elective students on “Neuro Linguistic     Programming” conducted by Innovide Incorporation, Salem, from 26th Aug to 30th Aug, 2013.
  • Supporting staff, One day Integrated FDP conducted by Tata Consultancy Services (TCS), Chennai on 25th July, 2013.
  • Employee Engagement Course Instructor for  UMEA University, (Sweden) Students , Jan 2016-April2016.
  • Supporting staff ,Training program for II MBA students on “Excellence in Marketing Research” conducted by Kaybase, a leading market research consultancy at Chennai.
  • Class topper in BBA, nominated to meet  Ex. President Dr. A.P.J.Abdul Kalam in November 2004

Membership :

  • Indian Science Congress-Since 2013