S. Senthil Kumar

S. Senthil Kumar
S. Senthil Kumar

Associate Professor 
Area: Master of Business Administration (Marketing)
Affiliation: School of Management, Kattankulathur Campus, SRM Institute of Science and Technology (formerly known as SRM University).

Education
Ph.D Marketing SRM Institute of Science and Technology (formerly known as SRM University), Kattankulathur, Pursuing
MBA Marketing Bharadidasan University, May 1992
B.E Civil Engineering Bharat Engineering College, Tambaram. April 1990

Other Details:

Research Interests

  • Consumer behaviour
  • Market Research
  • Online Shopping Green consumer initiatives

Working Papers

  • With Dr. T. Ramachandran, Professor School of Management, "Social Networking: A via media for consumer socialization" paper to be presented at Graduate School of Business, University Tun Abdul Razak, Malaysia in Oct 2011
  • With Dr. T. Ramachandran, Professor School of Management, "Online Buyer: A netnographic study among Indian Consumers" paper to be presented at Graduate School of Business, University Tun Abdul Razak, Malaysia in Oct 2011

Academic Experiences

  • Presently working as Assistant Professor (Selection Grade) in the School of Management, SRM Institute of Science and Technology (formerly known as SRM University), Kattankulathur since April 2005
  • Worked as Senior Lecturer in the Department of Business Administration, SRM Engineering College, Kattankulathur between Jan 2001 to March 2005
  • Worked as Lecturer in the Department of Business Administration, SRM Engineering College, Kattankulathur between Sep. 1995 to Dec. 2000
  • Worked as Lecturer in the Department of Business Administration, Maharaja College for Women, Perundurai, Periyar District between Sep. 1993 to August 1995

Other Professional Experience

  • Worked as Probationary Officer at Karur Vysya Bank, Surat Branch for about a year after post graduation

Achievement and Award

  • UGC certified Qualified Management Teacher through National Eligibility Test for Lecturership in the year Dec 2001