M. Chitra
Dr. M. Chitra 

Asst.Professor
Area: Marketing, Human Resource Management and Entrepreneurship 
Affiliation: School Management, Kattankulathur Campus, SRM Institute of Science and Technology (formerly known as SRM University).

Education
Ph.D Management SRM Institute of Science and Technology (formerly known as SRM University), 2015
M.Phil Management Bharathidasan University, 2007
MBA Marketing & Human Resource Management Bharathidasan University, 2001
PGDHRM Post Graduate Diploma in Human Resource Management Pondicherry University, 1999 - 2000
Certificate Course Oracle Regional Engineering College, Science and Technology Entrepreneurs Park, Tiruchirappalli, 1998
PGDCA Post Graduate Diploma in Computer Applications Tiruchirappalli, 1996
B.Sc Bachelor of Science Second Class from Bharathidasan University, Tiruchirappalli, 1995

Other Details:

Course

  • Marketing
  • Human Resource Management
  • Entrepreneurship 

Research Interests

  • Women Entrepreneurship
  • Marketing Research

Selected Publications

  • “A study on occupational operative measures adopted in beauty clinics in chennai city” EM international Journal, Poll. Res. 35(3): PP. 581 – 585. October 2016.
  • “Occupational diseases among women employees in beauty services industry in Chennai”, International Journal of Pharmaceutical Science and Research, Volume 7, Issue Number 5, May  (2015), pp.256 – 259
  • “Does personal factors have an influential role for success of women entrepreneurs in beauty salon industry?”, International Journal of Applied Engineering Research, Volume 9, Number 24 (2014), December 2014.,  pp. 27703-27715
  • "Women entrepreneurs in beauty industry- is it sustainable?”, Indian Journal of Finance, Volume 8, Number 7,  July 2014 pp. 41- 55
  • “A study on the awareness of personal financial planning among Pharma students in Chennai City”,  International Journal of Pharmaceutical Sciences Review and Research
  • “Efficacy of external cueing on kinematic gait parameters during a dural motor task in parkinson's disease", International Journal of Pharmaceutical Sciences Review and Research-
  • Influence of personal factors on women entrepreneurs for success in beauty salon industry. International journal of information technology and computer science. Vol. 15, Issue No. 1, June 2014.
  • “Women entrepreneurs in beauty clinic industry in TamilNadu”, International Journal of Management, International Association for Engineering and Management Education, pp. 131 – 138.
  • “Women entrepreneurs in beauty clinic”, Chaitanya International Journal of Management Innovation and Technology, pp.  1 – 8.
  • “Customer satisfaction in beauty salon industry: a view in quality aspect”, Sahkhya International journal of Management and Technology, pp: 527 – 528

Books Published

  • Women entrepreneurs with reference to beauty clinics in Chennai city- ISSN : 978-3-659-74528-7 Lambert Academic Publications, Germany.
  • “Women in beauty clinic industry”, Women entrepreneurship – Issues and Challenges, Sai publications. Page Number: 139 – 141

Papers Presented

  • International seminar on "Managing global recession opportunities and challenges" at K.S.R. college of Technology
  • UGC sponsored National level seminar on "Changing dimension of human resources in the globalize Scenario" at Gobi Arts and Science College, Gobichettipalayam
  • International seminar on "Recent trends in global business order - impact in Asia" at Vivekananda Institute of information and management studies, Tiruchengode

Working Papers

  • With  Lakshmi Bala “5 S practices adopting in beauty clinics”
  • With A.RShanmuga Priya, Impact of Demonetization with women entrepreneurs in Tamilnadu  beauty parlour business

Academic Experiences

  • Assistant Professor – Faculty of Management, SRM Institute of Science and Technology (formerly known as SRM University) 2008 to till date
  • HEAD – Bharath Institute of Management , Bharath college of Science and Management, Thanjavur 2002 – 2008

Other Professional Experiences

  • HEAD – Innovation   and Entrepreneurship, Faculty of Management, SRM Institute of Science and Technology (formerly known as SRM University), 2015 – 2016
  • Operations Manager, Indian Software Consultancy, Thanjavur, Tamil Nadu, South India May 2000 to May 2002
  • Center In charge, Chola Computer Institute (Affiliated to Bharathidasan University), Pattukkottai, Tamil Nadu, South India September 1998 to April 2000
  • NEN – Faculty Co-ordinator from 2012 to till date
  • SIFE - Supporting Faculty Co-ordinator 2008 – 2011
  • Commencia – 2016

Achievements and Awards

  • Certified Entrepreneurship Educator – By NEN – 2016

 

 

 

 

Dr. S. Chitra

Head of the Department
Mail id: chitra.s@ktr.srmuniv.ac.in ; hod.com@srmuniv.ac.in
Area: Commerce
Affiliation: Department of Commerce, Faculty of Science & Humanities, Kattankulathur Campus, SRM Institute of Science and Technology (formerly known as SRM University).

 
Education
Ph.D Management SRM Institute of Science and Technology (formerly known as SRM University), 2014
M.Phil Commerce Madurai Kamaraj University, 2004
M.Com Commerce Madras University, 2002
HDSTSM   NIIT, 1996
B.Com Commerce Madras University 1995
ICWAI – Inter Group - II Cost and Works Accounting ICAI, 1993

Other Details

Research Interest

  • Finance
  • Human Resource Management
  • Law
  • Marketing

Research Project

  • Awareness and Eradication of Cancer in New Millennium among Youths in Chennai City, Project approved by Directorate of Research – SRM Institute of Science and Technology (formerly known as SRM University)

Selected Publications

Journal Publications

  • Dr.S.Chitra ( 2017)Impact Of Companies Act 2013 In Corporate Governance International, Journal of Business and Administration Research Review, Vol. 2, Issue.17, Jan - March, 2017, E- ISSN -2347-856X ISSN -2348-0653
  • Dr.S.Chitra (2017) International Financial Reporting Standards – Need In India ,International Journal of Management and Social Science Research Review, Vol-1, Issue – 33, Mar -2017, E- ISSN - 2349-6746 ISSN -2349-6738
  • Dr.S.Chitra (2016), An Analytical Paper on Privacy Issues of Consumers in Unsolicited Marketing Campaign, SEUSL, Journal of Marketing, Srilanka Vol 1, No.1, 2016, ISSN 2513-3071
  • Dr.S.Chitra (2016), Role and Performance of Self Help Group in Promoting Women Empowerment, International Journal of Research in Commerce & Management – October,2016, Volume.7, Issue 10, ISSN 0976-2183
  • Dr.S.Chitra ( 2016), Women and Housing Rights – A Legal Overview, IJETMAS  (International Journal of Engineering Technology, Management and Applied Sciences) September 2016, Volume 4, Issue 9, ISSN 2349-4476
  • Dr S.Chitra (2016), Human Resource Management in Service Organisations, International Research Journal of Advance Engineering and Science, , Sep-16, Volume -1, Issue-3, Page No.: 130-134, ISSN 2455-0924   
  • Dr S.Chitra (2016), Role and Performance of Self-Help group in Promoting women empowerment, Journal of Research in Commerce and Management International, Sep, Volume, ISSN: 0976-2183
  • Dr S.Chitra (2016), Stress among Pharmaceutical Students – With Special Reference to SRM Institute of Science and Technology (formerly known as SRM University) International Journal of Pharmaceutical Sciences Review and Research, July- August 2016, Article No 36, Pages: 188-193.   
  • Dr S.Chitra (2016), A study on the impact of mall on the buying behaviour of youngsters in Chennai city, International Journal of Advance Engineering Technology and Innovative Science ,July-August, 2016  Volume -2 , Issue -4, Page No.18-25.
  • Dr S.Chitra (2016), Stress among Youth, International Journal of Innovative Research and Development, Jul-16, Volume -5, Issue-8, Page: 223-225.
  • Dr S.Chitra (2016), A Study on Problems and Prospectus of Rural Tourism ,International Journal of Advance Information Science and Technology, MSME’S,in Hospitality sector –,June, 2016,  Volume-50, Page No 75-83.
  • Dr S.Chitra (2016), Organisational Climate InTamilnadu State Transport Corporation, International Journal Of Research In Management Science And Technology, Apr-16, Volume 3(6) ISSN No - 2321-3264 Impact Factor -3.23.
  • Dr S.Chitra (2016), Perspective on Women Empowerment - Performance Evaluation Of SHG’s in Kanchipuram District In Tamilnadu, Global Journal Of Commerce & Management,Mar-16,, Volume 4(6)  ISSN No - 2319 –7285  Impact Factor - .538.
  • Dr S.Chitra (2016), Social Empowerment through SHG’s – A Parametric Approach of Performance Evaluation of Kanchipuram District ,International Journal of Multidisciplinary Research Review(IJMDRR), Jan-16 Volume 1, Issue 1, 2016, pp 96-104  Impact Factor 2.262.
  • Dr S.Chitra (2015), Best practices in Entertainment Industry: A Case of Abirami Mall - Chennai, International Journal of Business and Administration Research Review (IJBARR),Dec-15, Volume 3, Issue 12, 2015, PP 110-112 Impact Factor – 3.072
  • Dr S.Chitra (2015), Job Satisfaction Of Nurses In Private Health Care Centres In Chennai City,Amet Journal Of Business Management,Mar-15, Vol-5(4), ISSN No - 2231 – 6779
  • Dr S.Chitra (2015), Risks In E-Marketing- Customer Perspective In The Indian Scenario, JCJRC Journal Of Management, Feb-15, Vol-II (2), pp: 18-25.
  • Dr S.Chitra (2015), Women Empowerment Thorough Self Help Groups A Case Study Of Kanchipuram District In Tamilnadu, International Journal Of Management (IJM), Aug-12, Volume, Journal Impact Factor (2012): 3.5420,ISSN 0976-6502

Academic Experiences

  • Assistant Professor and Head, Department of Commerce, Faculty of Science and Humanities - SRM Institute of Science and Technology (formerly known as SRM University) since October, 2005 to till date
  • Lecturer, Department of Commerce, Prof. Dhanapalan College for Women from October 1, 2004 to October 2, 2005

Papers Presented in Conferences

  • Presented a paper entitled “ The Impact of Companies Act,2013 in Corporate Governance in Research Day held on 28th February,2017 at SRM Institute of Science and Technology (formerly known as SRM University).
  • Presented a paper entitled “International Financial Reporting Standards – Need in India in Research Day held on 28th February, 2017 at SRM Institute of Science and Technology (formerly known as SRM University).
  • Presented a paper entitled “The Impact of Demonetization on MSM Enterprises in India in Research Day held on 28th February,2017 at SRM Institute of Science and Technology (formerly known as SRM University).
  • Presented a paper on Application of Green Supply Chain Strategies a Conceptual Frame Work in the National Conference organised by Department of Commerce, A.E.T. College held on 14th October,2016
  • Presented  a paper on Women and Land Rights : Legal Barriers Impede Women’s Access to Resources” in National Seminar on Protection of Women’s Rights; Issues and Challenges, organised by School of Law, SRM Institute of Science and Technology (formerly known as SRM University) held on 6th and 7th October,2016
  • Presented a paper titled as “ Women and Housing Rights – A Legal Overview” In the conference organised by Conference Info and Academic Science at Indian Federation of United Nations Associations, New Delhi , held on 18th September,2016
  • Participated in Workshop on “Dodging Financial Predators” organised by Department of Corporate Secretaryship and  Accounting Finance held on 2nd September,2016
  • Presented a Paper on “Stress Among Higher Education Students –  With Special Reference To Faculty Of Science And Humanities, SRM Institute of Science and Technology (formerly known as SRM University)” in Research Day held on 29th February 2016 in SRM Institute of Science and Technology (formerly known as SRM University)
  • Presented a Paper titled “The Impact Of Social Media On Changing Mind-Set Of The Youth: A Case Study Of Chennai City” - in Research Day held on 29th February 2016 in SRM Institute of Science and Technology (formerly known as SRM University)
  • Presented a article on “A Study On Student – Teacher Mentality Towards Academics With Reference  To Undergrduate Education” - in Research Day held on 29th February 2016 in SRM Institute of Science and Technology (formerly known as SRM University)
  • Presented and Published an article on “Motivation and Job Performance Of Employees In Sugar Industry” in the International Conference organized by NIMS - New College Institute Of Management Studies held on May 2015
  • Published a paper in the International Conference conducted by SIMS – Sairam Institute of Management at Sairam Engineering College, Oct 9-10 ,2015 titled “Financial Inclusion And Social Empowerment Of Women Through Jhandhan Accounts: An Empirical Study Of Rural Tamilnadu”
  • Presented Paper Titled, "Factors Influencing Women Empowerment Among Self Help Groups – An Emprical Evidence Of Kancheepuram" In The International Conference On Economics,Business,Finanace, Human Resource And Technology For Sustainable Development Held At Sai Ram Engineering College From December 20 To December 21, 2013
  • Presented Paper Titled, "Factors Influencing The Women Entrepreneurial Success In Business:AnEmprical Study" In The International Conference On Economics,Business,Finanace, Human Resource And Technology For Sustainable Development Held At Sairam Engineering College From December 20 To December 21, 2013
  • Presented Paper Titled, 'Employer Brand In India : A Strategic HR Tool' In The National Conference On Recent Trends In Service Marketing In India Held At Naina Mohamed College Of Arts And Science On September 9, 2012, ISBN No. 978-93-80530-41-3
  • Presented Paper Titled, 'Service Quality Management Gaps In Retail Sector And The Strategies To Overcome - The "Gap Model" Way' In The National Conference On Recent Trends In Service Marketing In India Held At Naina Mohamed College Of Arts And Science On September 9, 2012, ISBN No. 978-93-80530-41-3
  • Presented Paper Titled, 'Impact Of Global Economic Crisis On Fdi - Flows; An Overview' In The National Conference On "Innovative Marketing - Trends, Issues And Challenges" Held At SRM Institute of Science and Technology (formerly known as SRM University), Chennai On March 6, 2012 And March 7, 2012, ISBN No. 978 93 81195 16 1
  • Presented Paper Titled, 'Financial Crisis And Fdi - Impact On Retailing' In The National Conference On "Global Changes And Sustainable Consumption" - Issues And Challenges Held At ManonmaniamSundaranar University On February 24, 2012 And February 25, 2012
  • Presented Paper Titled, "SME’s In Hospitality Sector” - A Study On Problems And Prospects Of Rural Tourism" In The International Conference On "Competency Building Strategies In Business And Technology For Sustainable Development Held At Sairam Engineering College On September 22, 2011
  • Presented Paper Titled, "Brand Loyalty Among Employees In Private Sector" In The National Seminar On Brand Management Held At SRM Institute of Science and Technology (formerly known as SRM University) - B School On September 16, 2011
  • Presented Paper Titled, "SHG’'s -Watsan Model"; In The National Seminar On Financial Engineering And Knowledge Discovery Held At St Mary's School Of Management Studies On April 9, 2010
  • Presented Paper Titled, "Women Entrepreneurship.(Published In Book With ISBN Number)" In The National Conference On Think Global - Go Rural Held At KSR Arts And Science College On March 3, 2009
  • Presented Paper Titled, "Health Management" (Published In Their Journal) In The National Conference On Health Management Held At J.V.Publishing House, Noida On March 4, 2010
  • Presented Paper Titled, "Corporate Social Responsbility" (Published In Book With Isbn Number) In The International Conference On Corporate Social Responsibility Held At KLS Institute Of Management, Belgaum On March 4, 2010
  • Presented Paper Titled, "Self-Help Groups - A Tool For Women Empowerment And Social Security" (Published In Book With ISBN Number) In The International Conference On Survival And Growth Strategies In Changing Business Scenario Held At Annamalai University On December 28, 2009
  • Presented Paper Titled, "Human Resource Management" In The International Conference On Services Management - The Best And Next Practices Held At Vit University, Vellore On December 19, 2009
  • Presented Paper Titled, "Health, Health Care And Hospital Management" In The International Conference On Services Management - The Best And Next Practices Held At VIT University, Vellore On December 18, 2009
  • Presented Paper Titled, "Strengthening Communities Through Women Self Help Groups In South India - Issues And Concerns"(Published In Book With Isbn Number) In The International Conference On Impact Of Economic Crisis In Global Business Scenario Held At Sairam Engineering College On September 25, 2009
  • Presented Paper Titled, "Role Of Women Entrepreneurs In South India - Issues And Concerns" (Published In Book With Isbn Number) In The International Conference On Impact Of Economic Crisis In Global Business Scenario Held At Sairam Engineering College On September 24, 2009
  • Presented Paper Titled, "Ensuring Water And Sanitation Through Watson Model" In The National Level Seminar On Post Liberalisation And Globalisation Scenario On Micro Small And Medium Enterprises (MSME’s) In India Held At Government Arts College, Nandanam On September 21, 2009
  • Participated In National Workshop On Innovations In Micro Finance Held At Vit University, Vellore On December 12, 2008
  • Presented Paper Titled, 'Impediments Of Development Of Women' In The National Seminar On Socio Economic Development Of Women Held At Valliammai Engineering College On August 31, 2007

Other Professional Experiences

  • Organised COMFEST – Business Events of Commerce Department 2016
  • Organised one day Workshop on Self Promotion and Sustainability in Corporate on 27th February 2016
  • Convenor for International Conference on Business Research on 29th& 30th September 2015
  • Editor for Conference Proceeding (ISBN) Published during the International Conference
  • Organised COMFEST – Business Events of Commerce Department 2015
  • Published the First Journal in Commerce – “Business Horizons”
  • Organised Workshop on Innovations in Business and New Venture Creation on 29th& 30th January 2015
  • Organised COMFEST – Business Events of Commerce Department 2014
  • Organised One Day National Workshop on Online Share Broking on 28th January 2014
  • Convenor for International Conference on Human Resource Excellence in Global Scenario on 27th August 2014
  • Editor for Conference Proceeding(ISBN) Published during the International Conference
  • Organised COMFEST – Business Events of Commerce Department 2013
  • Organised Workshop on Entrpreneurial Skills on 30th January 2013
  • Convenor for National Conference on “Innovations in Marketing” on 7th& 8th March 2012
  • Organised Workshop on “Campus to Corporate – Corporate to Campus” on 31st January 2012
  • Organised State Level Seminar on “ Talent Retention in Companies” on 22nd October 2008
  • Organised State level Seminar on “Stress among ITES Employess” on 28th February 2008
  • Acted as Student Coordinator for Faculty of Science and Humanities from 2011 till 2014
  • Acting as Coordinator for Anti Ragging Committee and Exam Committee for Faculty of Science and Humanities
  • Member of Women Welfare Club of SRM Institute of Science and Technology (formerly known as SRM University)
  • Advisory Board Member of Tamil Perayam, SRM Institute of Science and Technology (formerly known as SRM University)
  • Academic Council Member of SRM Institute of Science and Technology (formerly known as SRM University) since 2011
  • Board of Studies Member and Coordinator for Syllabus Committee since 2012

Achievements and Awards

  •  Awarded as Best Faculty for the Year 2015-2016 by Cognizant Technologies

 

 

 

 

 

 

 

 

 

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