S.Kollibala Siva Rama Reddy
S. Kollibala Siva Rama Reddy

Assistant Professor (OG)
Area: Engineering Design
Affiliation: School of Mechanaical Engineering, Kattankulathur campus, SRM Institute of Science and Technology (formerly known as SRM University).

Emailbalasivarama.s@ktr.srmuniv.ac.in

Education
M.E Engineering Design Anna University Chennai, 2012
B.Tech Mechanical Engineering Bharath University, Chennai, 2007

Other Details:

Courses

  • Basic Mechanical Engineering
  • Engineering Mechanics
  • Computer Aided Design and Analysis
  • Mechanics of solids
  • Mechanical Engineering Design
  • Total Quality Management

Research Interests

  • Composite Materials
  • Finite Element Analysis
  • Natural Fiber Composite and Tribology

Selected Publications

  • Kolli Balasivarama Reddy S, Abburi Lakshman Kumar “Effect of filler material in bamboo fiber reinforced polymer composites ” Journal of Chemical and Pharmaceutical Sciences. Volume 9, Issue 4, October 2016  ISSN 0974-2115
  • Abburi Lakshman Kumar, Kolli Balasivarama Reddy S “Experimental investigation of incremental sheet metal forming on polyvinyl chloride (PVC) by using CNC vertical milling machine” Journal of Chemical and Pharmaceutical Sciences. Volume 9, Issue 4, October 2016  ISSN 0974-2115
  • R G Padmanabhan,N Arun,S. Kolli Balasivarama Reddy "Investigation of Mechanical Behavior of Water Hyacinth Fiber / Polyester with Aluminum Powder Composites" International Journal of Application or Innovation in Engineering & Management.Volume 5, Issue 2, February 2016      ISSN 2319 - 4847

Papers Presented

  • Presented a paper on Design and fabrication of a mobile robot for alive human detection using image processing and sensor fusion in the National Conference on Innovative & Emerging Trends in Engineering Technology, organized by Panimalar Institute of Technology,Chennai  held on 6th May, 2014.
  • Presented a paper on Design and Analysis of the Cyclone Separator by using CFD in the International Conference on Futuristic Trends in Mechanical Engineering, organized by Thiruvalluvar College of Engineering and Technology,Vandavasi, held during 28th and 29th of January, 2012.
  • Presented a paper on Computational Fluid Dynamics Analysis of the In-Cylinder Flow in Direct Injection Diesel Engine in the National Conference on Recent Advances in Mechanical Sciences, organized by Madha Engineering College,Chennai, held on 1st April, 2011

Conferences/Seminars/Workshops Attended

  • One Day FDP on Intellectual Property Rights & Innovations held on 06th January 2017 conducted by Mechanical Engineering Association, Department of Mechanical Engineering, SRM Institute of Science and Technology (formerly known as SRM University),Kattankulathur,Chennai.
  • A Six Days Short Course on The Finite Element Method  held during 06th  to 12th December 2016 organized by the Department of Mechanical Engineering, SRM Institute of Science and Technology (formerly known as SRM University), Kattankulathur,Chennai.
  • One Day Workshop on Development, Manufacturing and Analysis of Advanced Composites organized by the Department of Mechanical Engineering, SRM Institute of Science and Technology (formerly known as SRM University),Kattankulathur,Chennai. on 19th December 2015.
  • Short Term Workshop on Fatigue and Fracture held during 27th January to 6th February 2015 organized by the Department of Mechanical Engineering, SRM Institute of Science and Technology (formerly known as SRM University), Kattankulathur,Chennai..
  • One-day Seminar on Model Based System Engineering organized by the LMS Engineering Innovation on 20th August 2011.
  • One Day Workshop on Dynamic Simulation of Mechanical System Using MATLAB organized by the Department of Mechanical Engineering, SSN College of Engineering on 20th April 2011.

Academic Experience

  • Assistant Professor (O.G) School of  Mechanical Engineering ,SRM Institute of Science and Technology (formerly known as SRM University),Kattankulathur Campus,Chennai, India.August 2012 to till date.
  • Lecturer, Department of Mechanical Engineering, Bharath University, Chennai, India from February 2010 to September 2010
 

 

 

 

 

 

 

 

 

Dr.A.R.Krishnan

Dr.A.R.Krishnan

Associate Professor

Area: Marketing 
Affiliation: SRM School of Management-Kattankulathur campus, SRM Institute of Science and Technology (formerly known as SRM University).

Education
PhD Marketing (Management)  SRM Institute of Science and Technology (formerly known as SRM University), August 2011
M.Phil Management Alagappa University, December 2003
M.B.A Management Madras University, April 1998
B.Sc.  Physics  Madras University, April 1992

Other Details:

Courses

  • Marketing
  • Sales and Distribution Management
  • Marketing Research
  • Business Research Methods
  • Consumer Behaviour
  • Integrated Marketing Communication
  • Customer Relationship Management

Research Interests

  • Services Marketing
  • Customer Relationship Management

Selected Publications

  • “Buyer Behaviour -A Shampoo users Approach”, LAMBERT Academic Publishing GmbH & Co. KG ISBN: 978-3-659-58269-1  , Germany.
  • “Customer Relationship Management Practices in Consumer Durable Goods”, LAMBERT Academic Publishing GmbH & Co. KG ISBN:978-3-8465-4917-9, Germany.
  • “To Curtail the Academic Stress of Engineering Faculty and to Develop suitable strategies by way of Understanding their Expectations and Demands”, Indian Journal of Science and Technology, Vol.9 No.28., ISSN:0974-6846,Scopus indexed.,
  • “Perception on Managing Mental Health of Generation” Z “students in creating student Superstars: Students Talent Management”,Int.J.Pharm.Sci.Rev.,Vol.39.No.2,ISSN: 0976-044X, Scopus indexed.
  • “Perception on the Role of Teachers in Managing Talents of Generation “Z” Students an Ideal Teacher”, Indian Journal of Science and Technology, Vol.9 No.36., ISSN:0974-6846,Scopus indexed.,
  • “Effectiveness of using WhatsApp to Manage Talent in creating student Superstars of the pupils , by the pupils, for the pupils”, Indian Journal of Science and Technology, Vol.9 No.36., ISSN:0974-6846,Scopus indexed.,
  • ”Talent Management Pattern for Human Resource Professionals Using Fuzzy Relational Maps,(FRM),”International Journal of Applied Engineering Research, ISSN: 0973-4562, Vol.11, No.1,PP. 564-572.(Scopus Indexed) Imp.F:
  • “A Study on Change Management with Reference to Employee Performance Towards Organizational Growth in Tactical Level Employees of ITES Companies of South Chennai”,Int. J. Pharm. Sci. Rev. Res., Vol.35.No.2, November – December 2015; Article No. 12, PP: 57-66, ISSN 0976 – 044X. .(Scopus Indexed) Imp.F:
  • “Re-train and Retain: A case study.        International Journal of Applied Research, ISSN:0973-4562, Vol.9,No.24 , pp.27179-27184.Scopus Indexed, Imp.F.
  • “A study on Customer Perception towards Online Shopping Service Quality among the IT Professionals. “International Journal of Applied Engineering Research, ISSN:0973-4562, Vol.9,No.24,  PP.23935-23953. (Scopus Indexed) Imp.F:
  • "A Study of Internal marketing Practices of Travel Industry in Southern Region of India”, Middle East Journal of Scientific Research, ISSN:1990-9233. Vol.22 ,No.9 PP.1308-1319. (Scopus Indexed) Imp.F.
  • "A study on Customer Satisfaction of Consumer Durable white  goods –Regression model, International Journal’s, Research    Journal of Social Science and Management, Singapore, vol.2 No.9, PP.8-15. ISSN: 2251-1571.Impact Factor.1.2   pp.8-15.(Jan-2013).Thamson’s Reuter   indexed.
  • “A Study on Customer Satisfaction  with special reference Of  HDFC Standard Life Insurance pvt Ltd in Chennai, International Journal of Management, Volume 3 Issue 2, Print: ISSN 0976-6502, ISSN Online:  ISSN 0976-  6510.  Impact factor: 3.5420.pp.168-170.
  • “Maximizing Customer Profitability in   Retailing Industry (Durable Goods) - Role of Analytical CRM   -A Case Analysis”, Indian Journal Applied Research (IJAPR),ISSN:2249-555X .Vol.1 No.2, Impact  Factor:1.26. pp.164-165.
  • ” Factors Determining Customer Satisfaction in Consumer Durable White Goods: Factor analysis Approach”. Asia Pacific Journal of Research in Business Management (APJRBM),vol.2 No.6, ISSN: 2229-4104. Pp.32-46.
  • ” Determinants of Customer Loyalty Factors in Consumer Durable White Goods in Chennai city, Tamilnadu-A Study”, Nehru Journal of Management and Research (NJMR), Vol.1, No.1, ISSN: 2230-7974. Pp.87-98.
  • ” Determinants of Customer Loyalty Factors and its Impact in Consumer Durable White Goods Market in Chennai city, Tamilnadu-A Study” International Journal of Management(IJM), Vol.2 No 1,Print:ISSN 0976-6502,ISSN Online:  ISSN 0976-6510.Impact factor:1.5030  pp.15-28.
  • “A Conceptual Study on Six Sigma with Special Reference to Banking and Financial Services Industry” International Journal of Woman Christian College, Vol.1,   PP.166-167, ISBN: 978-93-80043-76-0.
  • ”Emerging Trends and opportunities in Retail Sector“, SRM Management Digest” Journal of Management, Vol.8.No.7,pp.58-66, ISSN:0973-6905
  • ”Maximising Customer Profitability in Retailing Durable White Goods- A Role of Analytical Study” GRD Journal of Management, Coimbatore,  PP.92-93
  • 2006-07,”Emerging Technologies for New Payment Opportunities in India”, Madras Christian College, Magazine, Chennai, Vol.2, PP.59-63.
  • “FDI Trends in Retail Marketing in India”- A SWOT Analysis”, SRM Management Digest, Journal of Management, Vol.4, PP.53-55. , ISSN:0973-6905.
  • “Customer Relationship Marketing Programs in Retailing Industry”, SRM Management Digest, Journal of Management, Vol. 3, PP.83-88. ISSN:0973-6905.

Papers Presented

  • “CRM programs as marketing strategies in Retailing Industry,” organized by Dept of Management studies, Bharath Institute of Higher Education & Research (Deemed University) Chennai, 24rd March, 2005.
  • “CRM the way to manage the business,” organized by Department of Management studies, University of Madras, 20& 21 Feb, 2003.
  • ” Challenges faced by women in balancing career and Home”, organized by Department of management, Ethiraj college for women, Chennai, 7th march, 2003.
  •  “Specific aspects of service marketing’ organized by Department of Commerce, University of Madras, 28 Mar, 2003.
  • ’ Trends in CRM and the retailing industry’, organized by department of management studies, SRM IST, Chennai,24& 25 Feb ,2006
  • ’ Case writing contest”, organized by School of management , SRM Institute of Science and Technology (formerly known as SRM University), Chennai 25th Jan, 2007.
  • “A study on Impact of satisfaction & payment Equity on cross buying”, in the international conference organized by School of management, SRM Institute of Science and Technology (formerly known as SRM University), Chennai 20-22 Dec, 2007.
  •  “Emerging Trends and Opportunities in retailing sector”, in the international conference organized by School of management, SRM Institute of Science and Technology (formerly known as SRM University), Chennai 22-24 Dec, 2009.
  • ” A conceptual study on six sigma with reverence to banking and financial services industry’ international conference organized by, department commerce and management, Women Christian college, Chennai 5th & 6th Feb 2010.
  •  “Determinants of customer loyalty factors in consumer durable white goods in Chennai city’- An exploratory study, international conference organized by Nehru Institute of management Studies, Coimbatore 11th& 12th Feb 2011.
  • Knowledge sharing keep it:, International conference organized by Anna University, Chennai, 10 and 11th Sep. 2012.
  •  “Human resource Information system-A case study”, Conference organized by MCC, Chennai, 18-19th September 2013.
  •  “Competency Mapping-A case study”, International Conference organized by Measi Institute of Management, Chennai, 27th February 2015.
  •  “Manufactures Maternal rights on customers cannot be shared”, International Conference organized by Sai ram Institute of Management, Chennai ,9th-10th  October, 2015
  •  “A study on exploring the factors which are considered important for change management within organization”, Research Conference organized by SRM university, Chennai, 29th February, 2016.
  •  “The role of teachers in Managing talent among students”, Research Conference organized by SRM university, Chennai, 29th  February, 2016.
  •  “Inter cultural talent management among GEN Z students MBA”, Research Conference organized by SRM Institute of Science and Technology (formerly known as SRM University), Chennai, 29th February, 2016.
  •  “Talent management pattern for call centre executives”, Research Conference organized by SRM university, Chennai, 29th February, 2016.
  • “Students talent management in creating student CEO’s”, Research Conference organized by SRM Institute of Science and Technology (formerly known as SRM University), Chennai, and 29th February, 2016.

Academic Experiences

  • SRM school of Management, SRM Institute of Science and Technology (formerly known as SRM University), Kattankulathur, since 2012 to till date
  • SRM College of Arts & Science, Kattankulathur, 2010 - 2012
  • SRM Engg College, SRM institute of Management studies, Kattankulathur, 2000 - 2010

Conferences/Seminars/Workshops Attended

  • Participated a FDP in “Marketing Management”, organized by Department of Management Studies, SSN College of Engineering, Chennai, 24th-29th, Nov, 2003.
  • Attended a two day Workshop on “Case study method of Teaching for Management & Commerce Teachers’, organized by Ramachandra college of Management, SRI Ramachandra Medical and Research Institute (Deemed University) Chennai,30th &31st Aug, 2004.
  • Participated workshop “Multivariate analysis using open source software”, conducted by Department of Management studies, University of Madras on 24th Aug, 2006.
  • Attended a seminar “Intellectual Property Rights”, conducted by Sri Ramachandra Medical College and research Institute, Chennai ,25th Aug 2006.
  • Participated a workshop” IT for banking, financial services, Insurance & ITES” conducted by MCC, Chennai on 19th &20th Sep 2006.
  • Attended an International Workshop on’ Case Teaching and Case writing’, organized by IIM Kozhikode, 6th -11th, Nov, 2006.
  • Participated a  Three tier FDP organized by School of Management, SRM Institute of Science and Technology (formerly known as SRM University), Chennai,22nd-24th,Jan,2007.
  • Attended a workshop “Concept to Research” organized by School of Management, SRM Institute of Science and Technology (formerly known as SRM University), Chennai, 27th, Jan, 2007.
  • Attended a Workshop on’ Innovative Teaching Methods for Management Teachers ’organized by SRM School of Management, SRM Institute of Science and Technology (formerly known as SRM University), Chennai, 26th-30th March, 2007.
  • Attended a Workshop on’ Application of SPSS for Research and article publication” organized by Sri Sai ram Engineering College, Chennai, and 24th April 2009.
  • Attended a Workshop on ‘The Future of Management Education: Prospects and challenges, organized by Valliammai Engineering College, Chennai, 10th&11th Dec 2009.
  • Attended a seminar on ‘Strategies to overcome the current Recession’, organized by New College institute of Management, Chennai, 9 Feb. 2010.
  • Participated a FDP on ‘How to publish research papers in journals’ organized by Adhiparasakthi Engineering College, Melmaruvathur,  29th Oct 2010.
  • Participated a FDP on ‘Emerging Trends in Teaching’ organized by Federation of Universities, ICFAI University, Chennai , 12th Sep, 2011.
  • Attended a conference on “Thriving in an Imbalanced World’ organized by Confederation of Indian Industry, Chennai, 24th march 2012.
  • Participated a Workshop on “Outcomes based Accreditation Process and Parameters” at SRM Institute of Science and Technology (formerly known as SRM University), Chennai, 08 Nov.2012.
  • Attended a seminar on Executive development & continuing education program me on Brand building strategies’ by MMA in Chennai, 13th to  15 Dec.2012.
  • Attended an International Conference on Tamilnadu Health Tourism organized by CII held in Chennai Trade Center Chennai on 19-20 April 2013.
 

 

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