Dr.S.Premlatha

Dr.S.Premlatha

Associate Professor
Area: Marketing
Affiliation: School of management, Kattankulathur Campus, SRM Institute of Science and Technology (formerly known as SRM University).

Email: premlatha.s@ktr.srmuniv.ac.in

Education

Executive Education Program          Digital Marketing        IIM Banglore,2018
Ph.D Management Science Mother Teresa Women's University, 2011
M.Sc Applied Psy Bharathiar University, 2010
M.phil Management Alagappa university,2006
PGDHCA Healthcare Management St.Johns Medical college,Bangalore,1989
MBA Marketing/Foreign Trade PSG Institute of Management,1986

Other Details:

Courses

  • Marketing
  • Product and Brand Management
  • Sales and Retail Management
  • Consumer Behaviour
  • Health care Management 

Research Interests

  • Services Marketing
  • Brand management
  • Retailing
  • Health care Management

Selected Publications

  • With Dr.Senthilnathan etal.,"An Innovative Promotion Method for Consumer durables reaching Lower Income group," International Journal of  sales & Marketing  Management  research and Development' ISSN:2249-6939;Impactfactor(JCC 2015):5.7836;Index Copernicus Value(ICV)2016:6.1;NAAS Rating:3.13; Vol-6,Issue-1;Edition:Feb 2016.
  • With Dr.Senthilnathan etal.,""A Study on Green Marketing concept-Emergence to contemporary Transition for Moderating climate change and  Environmental pollution"-International journal  of  Applied Environmental sciences-ISSN 0973-6077 Volume 10,Number 2(2015),pp 559-566.

Working Papers

  • 'Customization in Medical Tourism in India'
  • Effect of multisensory cues on consumer behaviour in Retail Industry
  • Moral hazards in advertising  and sales promotion with specific reference to Indian Real estate industry
  • Influence of internal branding (IB) on customers-based brand equity (CBBE) and the mediating effect of organizational loyalty (OL) between two retail brands
  • Service Quality Perceptions and customer satisfaction in health care industry with specific reference to teaching hospitals

Academic Experiences

  • An Alumni of IIM Bangalore -Digital Marketing (EEP), My career as a faculty of MBA at School of management, SRMIST(formerly known as SRM university) spans over a period of 11 years, since  2008.
  • Currently Work as Associate professor since 6years (Since 2013 to till date) for MBA at School of Management, SRM Institute of Science and Technology (formerly known as SRM University) .
  • Served as Head of Marketing for 5 years at SRM School of Management. Conducted Seminars, Workshops, FDP's and marketing events and programs. Had been associated with industries as a Trainer.
  • Serve in Board of studies of various universities in addition to design and development of course material in Marketing and Retail management.
  • Served as Assistant Professor and Head of MBA Department  of  Institution affiliated to Cochin University of Science & Technology(2003-2008).
  • Started my academic Carrier after a tenure of 12 years in Industry, as  Lecturer and Head of MBA Department  of an Institution  affiliated to Bharathiar university(1997-2002).
  • Guest faculty for Anna University, Bharathiar University, Mother Teresa Women's university management programs.

Other Professional Experience

  • Served as Member of Board of studies and Board of examiners, Member - Board of question Paper Setters at Anna University, Cochin University of science and Technology, Mother Teresa Women's university and Member  of Syllabus Committee and curriculum updation of MBA and other PG Courses.           
  • Served as Resource Person in Marketing for -ICICI Bank   Joint Certificate Program In  Financial Sales & Marketing.
  • Served as resource person for Training programs of Export promotion councils.
  • Worked as Co-ordinating officer-Materials,Senior  Commercial officer and Manager exports with the Textile Machinery manufacturing industry(1990-1997).
  • Took up  Administrative responsibilities  of  a 1000 bedded  Medical Sciences, Research & Teaching Hospital .In appreciation of Designing service products and Successful Marketing of services by community adoption/improving customer statistics- I was lauded for the commendable services rendered by way of sponsorship by the institution to take up Post graduate program in Health care Administration Course at St.Johns National Academy of Health Sciences, Bangalore to take up higher responsibilities as Hospital Administrator(1986-1990)
  • Started my career with  A textile Machinery manufacturing Giant in collaboration with Rieter Machine Works ,Germany as  a Management Trainee.(1985-1986) Later took up responsibilities in imports/Post sales export .Outstanding export credits overdue over a decade to the tune of 10 Crores and above was followed up individually without any liaison through Ministry of commerce and Ministry of  Finance and was Instantly received through Drawback
  • Commissioners office of Ministry of finance. In appreciation of services rendered was awarded/recognized with monetary and promotional benefits.
  • Worked as Marketing Consultant and Advisor for manufacturing/service sectors based in Coimbatore and units in Chennai. Worked as a Consultant for unorganized retail sector for small and medium enterprises as a social mission.
  • Work as Student counsellor, Mentor, Course co-ordinator, Program coordinator.

Conferences/Seminars/Workshops Attended

  • Attended all FDP programs (inhouse) in Research and Online course development workshops
  • Published  an article  on Strategic Human Resource Management in Synergy-issue April 2010,school of management,Savitha University   
  • Paper Presented in  the International Conference Conducted by Mother Teresa Women’sUniversity,Research and Extension Centre, Chennai in February 2008 on “Marketing for Health Care Services-Transforming Hospitals to community health care Centres”.
  • Participated in the National Seminar conducted by TocH Institute of science & Technology,Cochin in January 2008 on “Sustainable development of Energy, Environment &Entrepreneurship-Innovative vision in emerging fields for the Future of Humanity”                                                  
  • Participated in the “International Seminar on Information and Communication technology in education” in December 2007 conducted by the Inter-Governmental International Organisation-Colombo Plan Staff College for Technician Education for Human Resources Development in Asia and the Pacific Region in collaboration with National Institute Technical Teachers’training and Research,Chennai.
  • Participated in short- term course on “Student Evaluation” in March 2007 conducted by National institute of Technical Teachers Training & Research,Chennai.
  • Participated in the workshop on counseling of students, A quality improvement programme for faculty of Engineering & Science Institutions conducted by Human Resource Department of TocH Institute of science & Technology in September 2007.
  • Organised a Two day Management development Programme for faculty members of Science & Engineering Institutions –major areas covered being Management and Education,Personnel Efficacy Development Programme in Educational Management,Building Emotional Capital for Effective Educational Leadership &Micro Teaching.
  • Offered Guest Lecture at National level Students Technical Symposium conducted by Department of Ceramic technology, A.C.College of Technology,Anna University on the Topic “Empowering Students with Managerial Skills”.

Achievements and Awards

Books Published  :

  • Authored Course Book titled “Introduction to Retail” for BBA., of Tamilnadu Open University, Chennai
  • Marketing for health care services-To be published

Memberships

  • Member -Madras Management Association
  • Member-NHRD Network
  • Member-National Digital Library
  • Member -Indian Science Congress Association(ISCA)