Dr.S.Premlatha

Dr.S.Premlatha

Associate Professor
Area: Marketing
Affiliation: School of management, Kattankulathur Campus, SRM Institute of Science and Technology (formerly known as SRM University).

Email: premlatha.s@ktr.srmuniv.ac.in

Education

Ph.D Management Science Mother Teresa Women's University, 2011
M.Sc Applied Psy Bharathiar University, 2010
M.phil Management Alagappa university,2006
PGDHCA Healthcare Management St.Johns Medical college,Bangalore,1989
MBA Marketing/Foreign Trade PSG Institute of Management,1986

Other Details:

Courses

  • Marketing
  • Product and Brand Management
  • Sales and Retail Management
  • Consumer Behaviour
  • Health care Management 

Research Interests

  • Services Marketing
  • Brand management
  • Retailing
  • Health care Management

Selected Publications

  • With Dr.Senthilnathan etal.,"An Innovative Promotion Method for Consumer durables reaching Lower Income group," International Journal of  sales & Marketing  Management  research and Development' ISSN:2249-6939;Impactfactor(JCC 2015):5.7836;Index Copernicus Value(ICV)2016:6.1;NAAS Rating:3.13; Vol-6,Issue-1;Edition:Feb 2016.
  • With Dr.Senthilnathan etal.,""A Study on Green Marketing concept-Emergence to contemporary Transition for Moderating climate change and  Environmental pollution"-International journal  of  Applied Environmental sciences-ISSN 0973-6077 Volume 10,Number 2(2015),pp 559-566.

Working Papers

  • With Dr.S.N.Geetha , "Social Transformation strategies for Hospitals-Transforming hospitals to community health care centers” under review.  
  • With Dr. R. Krishnaveni, “Green marketing Model for health care services”
  • With Dr.S.N.Geetha , Service Quality Perceptions and customer satisfaction in health care industry with specific reference to teaching hospitals

Academic Experiences

  • Currently Associate professor & Head of Marketing  at Faculty of Management of SRM Institute of Science and Technology (formerly known as SRM University) since  2008 till date.
  • Served as Assistant Professor and Head of MBA Department  of  Institution affiliated to Cochin University of Science & Technology(2003-2008).
  • Started my academic Carrier as  Lecturer and Head of MBA Department  of Institution  affiliated to Bharatiar university(1997-2002).
  • Guest faculty for Anna University, Bharathiyar University, Mother Teresa Women's university management programs.

Other Professional Experience

  • Served as Member of Board of studies and Board of examiners, Member of Board of question Paper Setters in different Institutions/universities and Member  of Syllabus Committee and curriculum updation of MBA and other PG Courses.                                                 
  • Served as Resource Person in Marketing for -ICICI Bank   Joint Certificate Program In  Financial Sales & Marketing.
  • Worked as Co-ordinating officer-Materials,Senior  Commercial officer and Manager exports with the Textile Machinery manufacturing industry(1990-1997).
  • Took up  Administrative responsibilities  of  a 1000 bedded  Medical Sciences, Research & Teaching Hospital  .In appreciation of the commendable services rendered,  was sponsored by the institution for Health care Administration Course at St.Johns National Academy of Health Sciences to take up responsibilities as Hospital Administrator(1986-1990)
  • Started my career with  A textile Machinery manufacturing Giant in collaboration with Rieter Machine Works ,Germany as  a Management Trainee.(1985-1986)
  • Marketing Consultant and Advisor for manufacturing/service sectors based in Coimbatore and units in Chennai.
  • Worked as a Consultant for unorganized retail sector for small and medium enterprises as a social mission.
  • Worked as Student counselor

Conferences/Seminars/Workshops Attended

  • Attended all FDP programs (inhouse) in Research and Online course development workshops and publications under process. :
  • Published  an article  on Strategic Human Resource Management in Synergy-issue April 2010,school of management,Savitha University    
  • Paper Presented in  the International Conference Conducted by Mother Teresa Women’sUniversity,Research and Extension Centre, Chennai in February 2008 on “Marketing for Health Care Services-Transforming Hospitals to community health care Centres”.
  • Participated in the National Seminar conducted by TocH Institute of science & Technology,Cochin in January 2008 on “Sustainable development of Energy, Environment &Entrepreneurship-Innovative vision in emerging fields for the Future of Humanity”                                                   
  • Participated in the “International Seminar on Information and Communication technology in education” in December 2007 conducted by the Inter-Governmental International Organisation-Colombo Plan Staff College for Technician Education for Human Resources Development in Asia and the Pacific Region in collaboration with National Institute Technical Teachers’training and Research,Chennai.
  • Participated in short- term course on “Student Evaluation” in March 2007 conducted by National institute of Technical Teachers Training & Research,Chennai.
  •  Participated in the workshop on counseling of students, A quality improvement programme for faculty of Engineering & Science Institutions conducted by Human Resource Department of TocH Institute of science & Technology in September 2007.
  • Organised a Two day Management development Programme for faculty members of Science & Engineering Institutions –major areas covered being Management and Education,Personnel Efficacy Development Programme in Educational Management,Building Emotional Capital for Effective Educational Leadership &Micro Teaching.
  • Offered Guest Lecture at National level Students Technical Symposium conducted by Department of Ceramic technology, A.C.College of Technology,Anna University on the Topic “Empowering Students with Managerial Skills”in March 2008.

Achievements and Awards

Books Published  :

  • Authored Course Book titled “Introduction to Retail” for BBA., of Tamilnadu Open University, Chennai
  • Marketing for health care services-To be published by December2017

Memberships

  • Member In Madras Management Association,2008
  • Member Indian Science Congress Association(ISCA),2009