K. Santhana Lakshmi

Dr.K.Santhana Lakshmi
K. Santhana Lakshmi

Assistant Professor 
Area: Human Resource Management, Strategic Management, Legal Aspects of Business
Affiliation: School of Management, Kattankulathur Campus, SRM Institute of Science and Technology 

Education

Ph.D. Human Resource Management SRM Institute of Science & Technology, 2015 
MBA Human Resource Management Anna University, 2005
M.Phil Public Administration Madurai Kamaraj University, 2002
M.A Public Administration Madras University, 2000
MLM Labour Management Annamalai University, 2013 

Other Details

Courses

  • Human Resource Management
  • Strategic Management
  • Legal Aspects of Business
  • Industrial Relations
  • International HRM
  • Strategic HRM
  • Business Research Methods
  • Ethical Practice in Business in Management & Engineering Departments

Research Interests

  • Work-Life Balance, Chief Happiness Officer, Strategic Slant, Work Place Discrimination.

Selected Publications

  • “A study on competency mapping with special reference to Whirlpool of India Ltd.”, International Journal of Advance & Innovative Research, Vol 5, Issue 1, 2018.
  • “Application Development in the HR Management to enhance employee selection process”, Emperor International Journal of Finance and Management Research, Vol IV, Issue 1, Pg. No.: 289-301,  2018
  • “Buying Experience: Measure the satisfactory factors with demographic variables with reference from Toyota product & services, Chennai.” Emperor International Journal of Finance and Management Research, Vol IV, Issue 1, Pg. No.: 599-607, 2018.
  • “Influencing factors to determine the core value of Competency Mapping: In the perspective of Manufacturer aspect.” Emperor International Journal of Finance and Management Research, Vol IV, Issue 1, Pg.No.: 617-629, 2018.
  • “Smart Farming Irrigation using IOT.” Emperor International Journal of Finance and Management Research, Vol IV, Issue 1, Pg.No.: 804-809, 2018.
  • “WLB model and performance measurement:  evidence with private hospital women nurses in Ghana milieu”, International Journal of Business Innovation and Research, Vol.16, No.4, Pg.No.424, 2018
  • “Funding Liquidity Risk in Ghanaian Microfinance Institutions (MFI’s)”, International Journal of Research in Business Studies, Vol 3 (1), 2018.
  • “A study on online Shopping behavior among young female buyers”, Shanlax International Journal of Management, Vol 5, Pg. no. 47, 2017.
  • “A Perspective study on the various direct-to-home (DTH) service providers in Chennai”, Shanlax International Journal of Management, Vol 5, Pg. no. 47, 2017.
  • “A Study on customer satisfaction analysis of sales and service at Royal Enfield, Chennai”, Shanlax International Journal of Management, Vol 5, No.2, 2017.
  • “Brand Positioning of Ayurvedic Medicine in Indian Milieu”, Business Excellence, Volume 11, Issue 1, pp. 16–37, 2017.
  • “Applying Technology Acceptance (TAM) Model to Determine the Factors of Acceptance in Out-Patient Information System in Private Hospital Sectors in Chennai City”, Journal of Pharmaceutical Sciences and Research, Vol. 8(12), 1373-1377, 2016.
  • “Master of business administration is all about Passion, Sacrifice, and Commitment”, International Journal of Management and Social development, Vol 2, 89-90, 2015.
  • “Exploring the effectiveness of T&D programmes: A Study on Banks”, Journal of Pensee, Vol 76, No:4, 2014.
  • “Analytical study of values of BPO employees to address the issue of Attrition and suggestion of Work Life Balance intervention”, Asian Social Science, Vol.10, No:15, ISSN 1911-2017, E-ISSN 1911-2025, 2014
  • “Analysis of Stress & Satisfactory factors are affecting WLB of Female Nurses in Hospital, Chennai”, Zenith International Research & Academic Foundation (ZIRAF), Issn: 2249-8834,  2013
  • "Work Life Balance of Women Employees – with reference to Teaching Faculties", Journal of Research in Management and Technology, Volume no 2, Issue no 3, page no is 53-62, 2013.
  • “Effectiveness Of Training And Development Among Employees In Private Banks (With Reference To Chennai City)”- International Journal of Management (Ijm), Volume 4, Issue 2, Issn Print:   0976-6502, Issn Online: 0976-6510, 2013
  • “Analysis of Worklife Balance of Female Nurses in Hospitals” A Comparative study between Government and Private Hospital in Chennai district, TN, India, International Journal of Trade, Economics and Finance, ISSN: 2010-023X, 2012.

Papers Presented

  • A Perspective study on the various Direct-To-Home (DTH) service providers in Chennai  – Tagore Eng. College, during ‘Recent Advances in Science, Eng. & Mgmt. (NCRASEM) dt. 28th March’18, Chennai.
  • Impact and comparison of Indian ambient air quality standard & European standard in ambient, Air conditions and Air pollution –Research day on 1st March’18, SRM IST, Kattankulathur.
  • MIET Approach – “Role of common service centre –Research day on 1st March’18, SRM IST, Kattankulathur.
  • Digital Marketing Trends with reference to ITI – Data Company, Chennai –Research day on 1st March’18, SRM IST, Kattankulathur.
  • A Study on customer satisfaction analysis of sales & service at Toyota, Chennai –Research day on 1st March’18, SRM IST, Kattankulathur.
  • Employee Satisfaction in Travel & Tourism –Research day on 1st March’18, SRM IST, Kattankulathur.
  • Analysis of a photovoltaic system with a distributed energy storage system –Research day on 1st March’18, SRM IST, Kattankulathur.
  • Analysis of surface composite of aa6063 reinforced with Sio2 wear behavior using friction stir processing –Research day on 1st March’18, SRM IST, Kattankulathur.
  • “A study on competency mapping with special reference to Whirlpool of India Ltd.” International Conference on Recent Trends and Developments in Management, Technology and Social Sciences on 30th January 2018.
  • Employability condition through Industrial Relation concept – International level conference on “Employability Skills: Todays’ Need”. Dt. 15th April 2018.
  • Industry Buyer Behavior in Emerging Barcode Market – International conference  of “Journal of the Academy of Marketing Science India conference, April 26-28, 2018 at Indian School of Business (ISB)
  • Production planning and control of hero moto crop –Research day on 1st March’18, SRM IST, Kattankulathur.
  • A comparative stuy on the various Direct-to-home (DTH) service providers in Chennai –Research day on 1st March’18, SRM IST, Kattankulathur.
  • Production planning and control of hero moto crop –Research day on 1st March’18, SRM IST, Kattankulathur.
  • WLB design and approach: The correction with women teaching community of self-financing engineering college of rural areas, Kancheepuram  –Research day on 1st March’18, SRM IST, Kattankulathur.
  • HRM –Future & Fate–Research day on 1st March’18, SRM IST, Kattankulathur.
  • Steps to overcome geographical challenges in operations management for an industry–Research day on 1st March’18, SRM IST, Kattankulathur.
  • Learning style preferences based on FSLSM model  – SRM University, Research Day’ 17
  • Analysis business problems deigning business model and upliftment strategies for shrimp formers in Nagapattinam control areas,  SRM University, Research Day’ 16 
  • Estimation of air pollution from road traffic by transport modelling  – SRM University, Research Day’ 16
  • Emerging opportunities & challenges  in the service sector,  Annai Vellammal Arts & Science,  Jan’ 16 
  • A strategic talent analytics,  – SRM University, Research Day’ 16
  • Demography, personality and learning styles of students of management – SRM University, Research Day’ 15 
  • “Emerging trends in mgt., commerce, education and economics”– International conference at Swami Vivekananda Inst. of Mgmt., On 2015
  • “Periodical emotional stress syndrome”– International conference at Dept. of BBA, SRM University, On  Feb’2015
  • Services Sector in India,- An Analysis, Bharath College of Science & Management, dt. March ’13.
  • Analysis of professional & expatriates in the current scenario, Bangalore city – SRM University, Research Day’ 13 
  • “Analysis of Value Priorities of Business Process Outsourcing Employees Using Multidimensional Scaling Tools” - International Conference on Business Analytics and Intelligence Indian Institute of Management, Bangalore – 9th -11th December ‘2013
  • Strategic Management on Emerging markets and issues in management, VIT University, dt.16.03.2012
  • Work-life balance practices in the banking sector on Emerging markets and issues in management, VIT University, dt.16.03.2012
  • Mergers and acquisitions – An overview on Emerging markets and issues in management, VIT University, dt.16.03.2012
  • A critical study on WLB of BPO Employees in India – National conference on Balancing Work and Life – 9th Feb ’12.
  • Conflict management at the workplace: An overview “The quickest way to kindle a five is to rub two opposing opinions together”, on EMERGING SOCIAL PERSPECTIVES & PARALLEL ISSUES OF BUSINESS MANAGEMENT dt. 17.02.2012
  • Learning Organisation on Civil supplies and consumer protection dept., Kaamadhenu arts and science college, dt. 22.02.2012
  • Cyberspace, corporate restructuring advertising: boom for competitive on Civil supplies and consumer protection dept., Kaamadhenu arts and science college, dt. 22.02.2012
  • Green marketing initiatives by Indian corporate- prospects and confronts on Civil supplies and consumer protection dept., Kaamadhenu arts and science college, dt. 22.02.2012
  • Innovative world-wide HR practices in the Indian corporate on Modern Business practices in the global scenario at Annamalai University dt. 23.03.2012
  • Balancing WLB  at B.S.Abdur Rahman University, dt Feb ’12.
  • The future of Indian Market lies in the hands of Rural Consumers at Kristi Jayanthi College, Bangalore, dt.22.04.2012
  • The future of Indian Market lies in the hands of Rural Consumers at Kristi Jayanthi College, Bangalore, dt.22.04.2012
  • “Analysis of Worklife Balance of Female Nurses in Hospitals” A Comparative study between Government and Private Hospital in Chennai district, T,N, India – On 2012 2nd Journal Conference on Trade, Economics, and Finance (JCTEF 2012 2nd), Hong Kong.
  • Work Life balance among married women employees – a descriptive study on competency building strategies in business and technology for sustainable development dt.22, 23.09.2011 – International Conference at Sairam Institute of Management.
  • K.Santhanalakshmi and Dr.N.Santhoshkumar , “A Study on Work-Life Balance of Teaching Faculty – with special reference from SRM IST, ”International Journal on Malaysia conference ddated  9th -12th October’11
  • Organisational Ergonomics, CREATIVITY & INNOVATION FOR CHALLENGING TIMES, Jaya Engineering College, Dept. of Mgt. Studies, dt. 25.11.2011
  • A New Paradigm Shift for HRD Professionals In Post Globalisation on GLOBAL BUSINESS ENVIRONMENT/PRIMS UNIVERSITY, SALEM dt 28.1.2009
  • Job Satisfaction among Employees in BPO Industry on CHANGING DIMENSIONS OF HR IN THE GLOBALISED SCENARIO / GOBI ARTS 7 SCIENCE COLLEGE / GOBICHETTIPALAYAM dt.20.2.2009
  • A New Paradigm of Attrition & Retention in current Scenario-Spl. Ref. from IT & BPO sectors on EMERGING DIMENSIONS OF HR & MARKETING PRACTICES / SREE SASTHA  NG/CHEMBARAMBAKKAM dt 26.3.2009
  • Work Life Balance of Women Employees on POST LIBERALISATION & GLOBALISATION SCENARIO ON MICRO SMALL & MEDIUM ENTERPRISES / GOVT. ARTS COLLEGE /NANDANAM dt. 21.8.2009
  • Women empowerment through Self-Help Groups on ECONOMIC EMPOWERMENT OF RURAL WOMEN THROUGH ENTREPRENEUR DEVELOPMENT SKILLS ISSUES & CHALLENGES ADIKAVAI NANNAYA UNIVERSITY/ RAJMUNDRY,AP dt. 30.10.2009
  • Recent Trends In Global Business Order-Impact In Asia. VIVEKANANDA INST.OF INF &MGMT STUDIES /TIRUCHENGODE on 30.01.2009
  • Managing Global Recession Opportunities & Challenges/KSR COLLEGE OF TECH/TIRUCHENGODE on 25.03.2009
  • Impact Of Economic Crisis In Global Business Scenario/SRI SAI RAM INS.OF MGMT.STUDIES /CHENNAI on 24.09.2009
  • Global Business Climate –Impact In India/ ANNAI MATHAMMAL SHEELA ENG.COLLEGE/NAMAKKAL on 09.11.2009
  • A Study on Learning Edges in Marketing with Spl. ref. to Reliance Life Insurance, TRANSFORMATION OF ORGANISATIONS IN THE GLOBAL ERA/VALLIAMMAI ENG. COLLEGE, 24.09.2008
  • New Trends of Information Systems in Finance on UTILITY OF INFORMATION SYSTEMS IN FINANCE / KVCET COLLEGE OF ENGG./PADALAM dt. 30.092008
  • Employees perspectives towards their job in ITEs BPO Industry on INNOVATION AND CREATIVITY IN MGMT./KRISTU JAYANTI COLLEGE/ BANGALORE dt.28.11.2008

Academic Experiences

  • Assistant Professor in SRM School of Management, SRM IST from 04.08.2008, till date
  • Lecturer in Karpaga Vinayaga College of Engineering and Technology at Padaalam from 2007-2008
  • Lecturer, Vidyasagar Womens College, Chengalpattu, 2007

Other Professional Experiences

  • HR Executive in RECALL Total Information and Management Pvt. Ltd. 2004-2007
  • Administrative Executive in SRM Hotels Pvt. Ltd., SRM Head Office 1998-2004.

Achievements and Awards

  • Received Rs. 80,000 for the conduct of four numbers of “Entrepreneurship Awareness Camp”, sanctioned by DST-NIMAT, New Delhi in the year of 2017-2018.  [EDII/DST-NIMAT/17-18/RLS-II/125].
  • Received Rs. 80,000 for the conduct of four numbers of “Entrepreneurship Awareness Camp”, sanctioned by DST-NIMAT, New Delhi in the year of 2018-2019. [EDII/DST-NIMAT/18-19/380].
  • Received Teachers Day Cash Award For Research Publications In Reputed Journals 2015 at SRM University.
  • Received ‘Silver Medal’ on Research day in SRM University, for paper presentation, 2015.
  • Received ‘Gold Medal’ on Research day in SRM University, for paper presentation, 2016.