Ms. S. Priya

Ms. S. Priya
Ms. S. Priya

Assistant Professor
Area: Marketing, Statistics, and Quantitative techniques
Affiliation: School of Management, Kattankulathur Campus, SRM Institute of Science and Technology.
Emailpriya.sa@ktr.srmuniv.ac.in

Education
Ph.D (Pursuing) Branding and Buyer Behaviour Bharathiar University
PGDRM   Madurai Kamaraj University, 2010
M.Phil Management Alagappa University, 2008
MBA Management Alagappa University, 2005
B.Sc Statistics Madras University, 2003

Other Details

Courses

  • Statistics
  • Quantitative techniques
  • Managerial skills
  • Services marketing
  • Product and brand management

Research Interest

  • Branding, consumer behavior and marketing in general

Selected Publications

  • “Negative emotions and Brand switching – A study on personal care products”, Journal of advanced research in dynamical and control systems, volume 10, No.5, 2018
  • “Socio-economic factors influencing brand switching – A study on personal care products”, International Journal of Scientific Research and Review Volume 7, Issue 5, 2018 ISSN NO: 2279-543X
  • “Brand Loyalty – A study on selected personal care products”, International Journal of Scientific Research and Review Volume 7, Issue 3, 2018 ISSN NO: 2279-543X
  • “Emotional intelligence on relationship marketing: An exploratory study on banking industry”, International Journal of Scientific Research and Review Volume 6, Issue 11, 2017 ISSN NO: 2279-543X
  • “Impact of FDI in Retailing – Emerging retail scenario”, SPECTRUM - International Journal of Humanities and Social Sciences Volume 1, Issue 1, 2017 ISSN NO: 2319-6076, Jan-Feb 2013

Papers Presented

  • Presented a paper “ Emotions and brand loyalty- A study on personal care products” at Research Day, held on 1st March 2018 at SRMIST, Kattankulathur.
  • Presented “Emotional intelligence on relationship marketing: An exploratory study on banking industry”, at 10th NASMEI conference at Great Lakes in December 2016
  • Presented “ Ethics in Entrepreneurship” at National conference, ALPHA college of engineering, Thirumazhisai, April 16, 2012

Working Papers

  • Emotional Branding
  • Packaging sustainability
  • Youth buying behavior

Academic Experiences

  • Working as Assistant professor at Faculty of Management, SRM Institute of Science and Technology, Kattankulathur, Chennai (From July 2012 to till date)
  • Worked as Lecturer at Sree Sastha Institute of Engineering and Technology, Chembarambakkam, Chennai (From July 2011 to June 2012)
  • Worked as Lecturer at Prince Engineering College, Ponmar, Chennai (From Feb 2007 to Nov 2009)
  • Worked as Lecturer at AMET University, ECR, Kanathur, Chennai (From July 2005 to Dec 2006)

Achievements and Awards

  • Qualified National level Eligibility Test for Lectureship (NET) - Management in June 2006
  • Qualified State Level Eligibility Test for Lectureship (SLET) - Management in September 2004

Memberships

  • Member in Indian Science Congress Association (ISCA), 2012
  • Member in Analytics society of India (ASI), 2017