R. Krishnaraj

R. Krishnaraj
R. Krishnaraj

Associate Professor
Mail id: krishnaraj.r@ktr.srmuniv.ac.in
Area: , Marketing Management, Management Studies
Affiliation: School of Management, Kattankulathur Campus, SRM Institute of Science and Technology (formerly known as SRM University).

Education
Ph.D. Management Bharathidasan University, 2009
MBA Management MK University, 1996
PGDMM Management Annamalai University, 1991

Other Details:

Courses

  • Strategic Management
  • Health Care
  • Pharmaceutical Management

Research Interests

  • Health care management
  • Pharmaceutical Management
  • Strategic Management
  • Social marketing

Selected Publications

  • With Sankaramoorthy, “Analysis of digital consumerism towards online shopping websites,” International Journal of Scientific Research and Review, 7(3), 2018.
  • With Sankaramoorthy, Celina & Arun Kumar, “Analysis of Internet Inclusion among the populous countries, International Journal of Pure and Applied Mathematics, 119(15), 2018
  • With Sankaramoorthy, Kumar & Francis Gnanasekar, “A study on the impact of consumer indices on housing price index among BRICS nations,”  International Journal of Civil Engineering and Technology, 9(5), 2018.
  • With Ashok Thiakarajan & Sindhuja, “Assessment of service quality deliverance in multispeciality hospitals at Chennai,” World Journal of Pharmacy and Pharmaceutical sciences, 7(7), 2018
  • With Subashree & Sankaramoorthy, “Measuring Security Infrastructure for effective architectural design-case of United Kingdom,” International Journal of Civil Engineering and Technology, 9(6), 2018.
  • With Giftleen, “A study on service quality in the US Airline Industry,” Journal of Advanced Research in Dynamical & Control Systems, 10(5), 2018.
  • With Sankara Moorthy, “Analysis of digital consumerism towards online shopping websites,” International Journal of Scientific Research and Review, 7(3), 2018.
  • With Celina, “A Perception analysis study on the leadership fairness and Organizational Effectiveness,” International Journal of Scientific Research and Review, 7(5), 2018.  Vol.7, Issue 5, 2018.
  • With Ananth Kumar, “A study on the Employees’ perception on Leadership behavior among the startup organizations,” International Journal of Scientific Research and Review, 7(5), 2018.
  • With Nandhini, “A Multigroup Study on Chains of Restaurants in Tamil Nadu State,” IOSR Journal of Business and Management, 20(4), 2018.
  • With Nandhini, “Mediation Analysis In Chains Of Restaurants In Tamil Nadu State,” International Journal of Business and Management Invention, 7(4), 2018.
  • With  Sivakumar, “Influence of attitude and behaviour on road traffic accident risk among Indian drivers,” Indian Journal of Economics & Business, 17(1), 2018.
  • With Subashree Anantaraman, “Employee-triggered information security risks -a critical corporate challenge,” International Journal of Information Security (accepted for publication), 2018.
  • With Shanmugapriya and Suresh, “Cashless economy adoption intention – an integrated model of tam with perceived risk theory,” Indian Journal of Economics & Business, 17(1), 2018.
  • With Subramaniam, “Interaction of job resources and demands in predicting job engagement – Empirical Evidence from Indian Port trusts using Job Demands Resources Perspectives,” Indian Journal of Economics & Business, 17(1), 2018.
  • With Saravanakumar, “Assessment of customer satisfaction of domestic tourists in resorts,” “International Journal of tourism and hospitality systems, 2018.
  • With Saravanakumar,” Assessing the influence of participative and empowering leadership styles on employees’ commitment to service quality,” Indian Journal of Economics & Business, 17(1), 2018
  • With Udhayakumar, Pharthasarathy & Preethi, “Indian consumer buying behaviour towards electronic products,” Indian Journal of Economics & Business, 16(2), 2017.
  • With Subashree Anantaraman, “Insiders Triggered Dangers to Data Protection-An Empirical study,” Indian Journal of Economics & Business, 16(2), 2017.
  • With Udhayakumar, “Forward and reverse supply chain management: E waste handling model,” The Institution of Engineers (India) Annual Technical volume of environmental engineering division board, 2, 2017.
  • With Udhayakumar, “Study on Domestic E waste management through a statistical evaluation,” The Institution of Engineers (India) Annual Technical volume of environmental engineering division board, 2, 2017
  • With Udhayakumar and Pharthasarthy, “Telecommunication Technology Vs E-Waste Generation Reports Globally,” IEEE India Info, 12(4), 2017.
  • With Udhayakumar, “Reverse supply chain management E-waste handling system review,” IEEE India Info, 12(1), 2017.
  • With Nithya preetha, “A study on job satisfaction among Para-medical employees’ in Chennai city hospitals,” International Journal of Pharmaceutical Sciences Review and Research, 38(1), 2016.
  • With Chitra and Shanmuga Priya, “Study On Occupational Operative Measure adopted in Beauty Clinics in Chennai City,” EM International, 35(3), 2016.

Papers Presented

  • Sundararajan, Sadasivan & Krishnaraj, “A conceptual approach for studying the service quality aspects of solar project management,” 18th International conference on law, management, education, humanities, and social sciences, Cambodia, Aug 8-10, 2018.
  • Ashok Thiakarajan, Sindhuja & Krishnaraj, “Assessment of service quality in deliverance at hospitals,” Society of Engineers & Technicians Malaysia, March 2017.
  • Chitha, Shanmugapriya, kalpana & Krishnaraj, “Influence of personal factors on women entrepreneurs for success in beauty salon” International Conference on Interdisciplinary of Business, E-Commerce and Informative Management (ICIBEIM 2014), DUBAI, UAE, May 2014

Working Papers

  • With Harindranath, Bharadhwaj, Jayanth Jacob and Krishnaraj, “Indian Firms’ Vs MNC’s salespersons: A Multigroup analysis of selling skills and correlates,” International Marketing Review, 2018.

Work in Progress

  • With Subashree, “Employee compliance on information security policy”

Academic Experience

  • Associate Professor, Faculty of Management, SRMIST, Kattankulathur, Kancheepuram District, Tamil Nadu-  2009-till date
  • Professor, Department of Management Studies, Saranathan College of Engineering, Tiruchirapalli 2007-2009

Other Professional Experiences

  • Management consultant, Rcix Inc, 2002-2007
  • Marketing Executive, Wyeth Lederle, Mumbai, 1990-2002
  • Marketing Executive, Cipla Ltd, Mumbai, 1988-1990
  • Marketing Executive, JAL Pvt. Ltd. 1988

Workshops/Seminars/Conferences Attended

  • Acted as Resource Person in MDP (Management Development Program): “Emerging Paradigm in Healthcare Management” on 13th October 2018, SRMIST, KTR, (33 Participants attended from Health care industry)
  • Acted as Resource Person in CME Program held on SRM Community Medicine Department-2015
  • Acted as coordinator for INTERNATIONAL CONFERENCE ON BUSINESS RESEARCH (ICBR)  -20-21 Jan 2011, SRMIST Kattankulathur

Achievements and Awards

  • Recipient of Cash award for research paper publications in SRMIST-2015 (Rs.58,000)
  • Carried out UGC Minor Research Project as co-investigator, during 2006-2007, Rs. 45,000/- A Survey on Iron Folic acid Tablets distribution programme by ICDS project for the eradication of Anaemia in Tiruchirapalli District.

Memberships

  • MMA
  • Member in Indian Science Congress Association
  • Member Research Advisory Committee of SRMIST 2018