Dr. P.S. Rajeswari

P.S. Rajeswari
Dr. P.S. Rajeswari

Assistant.Professor
Area: Management Studies
Affiliation: School of Management, Kattankulathur Campus, SRM Institute of Science and Technology.

Email: rajeswari.ps@ktr.srmuniv.ac.in

Education
Ph.D. Marketing SRM School of Management , SRM Institute of Science and Technology,2015
M.Phil. Management  Bharathidasan University, 2007
MBA Marketing and Human Resource  Shrimathi Indira Gandhi College, Bharathidasan University, 2000
B.Sc Physics Shrimathi Indira Gandhi College,1998
Diploma Export Management National Institute of  Export management, NewDelhi,1999

Other Details

Course

  • Telecom Segment

Research Interests

  • SPSS
  • AMOS
  • PLS
  • R
  • Statistics and Analytics
  • Marketing Management
  • Strategic management

Other Qualifications

  • Qualified in UGC NET (2011) with Junior Research Fellowship (JRF) conducted by UGC.

Selected Publications

  • Research paper titled “Customer Analytics on Telecom churn”, published along with Co-Author Dr. P. Ravilochanan in the Journal of Marketing & Retail Management, ELK Publications, Vol 2, No. 1, December, 2010, Pg.No. 261 - 269 ,UGC-44021, ISSN : - 0976 – 7193
  • Published paper on “Customer Loyalty on Telecom Mobile with Co-Author Dr. P. Ravilochanan in SRM Digest, April 2011 ,Pg.No.47-51,ISSN 0973-6905
  • Published paper on “Financial Behavior of Investors On Share Trading”, with Author Dr. T.Ramachandran in the Journal of Finance and Risk Management, ELK Publications, July 2011, Volume2, Number 2, Pg.No -543-548,ISSN-0976-7185.
  • Published paper on “Churn Behavior of Youth on Telecom Mobile” Co-Author Dr. P. Ravilochanan in IJEMR [International Journal of Exclusive Management Research] - September 2011-Vol 1 Issue 4,Pg No.122-129, ISSN 2249 –2585, ,UGC-49166
  • Published paper on “Customer Loyalty On Telecom Mobile”, Co-Author Dr. P. Ravilochanan ,ZIJBEMR,  Vol.3 (2), ISSN 2249- 8826, March, Management Academy, Cornell University, Ebsco, Cabell]  Impact Factor-5.09*2013,UGC-49224
  • Published paper on "Determinants of customer churn Behaviour on Telecom Mobile ”, Co-Author Dr. P. Ravilochanan ,South Asian Academic Research Journals, Vol.3, Issue 3,Pg No-107-118, ISSN:2249-877X , March 2013[[Scirus, Management Academy, Cornell University, Ebsco, Cabell]  Impact Factor-5.09*
  • Published paper on “Mobile Analytics on Customer churn” Co-Author Dr. P. Ravilochanan in International Journal Of  Research in computer Application and management, (IJRCM),ISSN 2231-5756, Volume 3,ISSUE NO-4, Pg.No-26-30,April  2013[Ulrich's Periodicals Directory ©, ProQuest, U.S.A., EBSCO Publishing, U.S.A., Open J-Gate, India [link of the same is duly available at Inflibnet of University Grants Commission (U.G.C.)]
  • Published paper on “Employee Involvement and Job Satisfaction in Automobile Industry with Special reference to Ashok Leyland’, Co-Author Dr. P. Ravilochanan  in Journal of Management and Science, ISSN 2250/EISSN 2249-1260,Volume-3,Issue No.2,Pg.No-143-149,June -2013.[Scirus, Management Academy, Cornell University, Ebsco, Cabell]*
  • Published paper on “Forecasting Analytics using time series of Indian Prepaid Mobile services”, Co-Author Dr. P. Ravilochanan in International Journal of Management, IT and Engineering(IJMIE), Volume 3, Issue 6, Pg.No-425-435,June 2013 “,UGC-43839
  • Published paper on ‘An analytical study  on selective inventory control techniques for an auto component major in chennai city” with Author Dr. K.Sadasivan in Journal of management in Vol 6 ,Issue 2,Pg.No-95-99,ISSN: 0973-7197
  • Published Paper on “Employee Involvement and Job satisfaction in Automobile industry with special reference to Ashok Leyland” with Author Dr. K.Sadasivan in International Journal of management and technology , Volume 3, Issue 2, Pg.No-113-117, ISSN:0975-3915 on December 2013
  • Published Paper on “Churn Analytics on Indian prepaid mobile services", with Co-Author Dr. P. Ravilochanan,  Asian Social Science,(S.No.1885), ISSN 1911-2017 (Print)   ISSN 1911-2025 (Online), V10 N0 13,Pg.No-7135-7148,25/6/2014 ,Impact Factor:0.08 * ,SCOPUS Indexed
  • Published Paper on “An empirical study on the customer churn behaviour of Indian prepaid mobile services”, with Co-Author Dr. P. Ravilochanan, Middle East Journal of Scientific Research,(S.No 144451), ISSN : 1990-9233 EISSN : 1999-8147, 21 (7): 1075-1082, 2014,DdOI: 10.5829/idosi.mejsr.2014.21.07.21534, SCOPUS Indexed *
  • Published Paper on “An Empirical Model on Customers’ Perception in the Selection of Indian Prepaid Mobile Services”, with Co-Author Dr. P. Ravilochanan, Indian Journal of Finance, SCOPUS-(Elsevier), (S.No.8121), ISSN 0973 – 8711, Volume 8 , Number 7, Pg.No-28-40,July 2014,IC value-6.45*
  • Published Paper on “An analytical study on the private brands in men's apparel in India”, with Author Dr. K.Sadasivan, Middle East Journal of Scientific Research,21(11)(S.No 144451), ISSN : 1990-9233 EISSN : 1999-8147, 21 (7): 2098-2107, 2014,DOI: 10.5829/idosi.mejsr.2014.21.11.21801, SCOPUS Indexed *
  • An analytical study on churner behaviour of Indian prepaid mobile services, with Co-Author Dr. P. Ravilochanan, International Journal of Applied Engineering Research, Vol-9, Issue-23, PG.No.21747-21761, September-2014.
  • ISSN 0973-4562
  • An analytical study on patients' perception on service quality, with Author Dr.Aiswarya,  Research Journal of Applied Sciences, Vol-10, Issue-4,2015, Page No.111-114, ISSN 1815 932
  • Enterpreneurial intention of the youth to start export ventures-partial testing TPB model in Indian Context, with Author Dr. Vasumathy,  International journal of enterpreneurship and small business,, ISSN online: 1741-8054,ISSN print: 1476-1297vol.26,No,3,Pg.No-280-292,2015
  • A study on customization of social networking sites and its influence on young adults, with Author Dr. K.Sadasivan,  Middle East Journal of Scientific Research,24(4), ISSN : 1990-9233 EISSN : 1999-8147, 992-996, 2016,DOI: 10.5829/idosi.mejsr.2016.24.04.22721, SCOPUS Indexed *
  • Radical change of customers’ prepaid  churn behavior, International Journal of   Applied Business and Economic Research (I J A B E R), with Co-Author Dr. K.Sadasivan,  Vol. 14, No. 10 (2016): ISSN : 0972-7302 ,Pg.no.7135-7148
  • Analytical study on Financial Inclusions with reference to small and marginal farmers”,with Author Dr.chinnathambi, “Asian-African Journal of Economics and Econometrics, ISSN : 0972-3986 ,Pg.No. 1-12,Vol.17, No.1 (2017).
  • “Opinion mining and sentiment analysis of Mobile internet usage”  published in journal titled “International Journal of Control Theory and Applications, with Co-Author Dr. K.Sadasivan,  Pg.No-299-305, Vol.10 Issue 31 (2017) ISSN : 0974-5572.
  • An analytical Study on consumer buying behavior of Baby Care Products, with Co-Author- Dr.Sadasivan,Dr.Nithya Preetha ,P,C.Samson Santhosh kumar, Journal of Advanced Research in Dynamical and Control Systems,vol-7/special issue,07-2017,Pg.No-278-284, ISSN No: 1943023, 1943023X,UGC No:26301
  • An Empirical Study On Financial Sustainability Of SME, with Author  K.Balaji, Journal of Advanced Research in Dynamical and Control Systems, vol-7/special issue ,07-2017, Pg.No-270-277, ISSN No: 1943023, 1943023X, UGC No:26301
  • A Study on sustainable supply chain management – L2K experience ,With Author-K.Balaji,Pg.No-131-139, Journal of Advanced Research in Dynamical and Control Systems, vol-7/special issue ,07-2017, ISSN No: 1943023, 1943023X, UGC No:26301
  • Determinants of customer satisfaction on Fore view technologies, with K.Chandru, R.Seetharaman,Pg.No-559-571,Emperor International Journal of Finance and Management Research, UGC Approval Jr. No. 45308, ISSN: 2395-5929,Vol-4,spl issue-4,March 2018
  • A Study on Customer Preferences in a Drive in at Vizag, Visakhapatnam,SriRam,Seetharaman, Pg No.766-774, Emperor International Journal of Finance and Management Research, UGC Approval Jr. No. 45308, ISSN: 2395-5929,Vol-4,spl issue-4,March 2018
  • Implementing Multi-Criteria ABC Analysis for Inventory,  with S. Daniel Vasan,  Emperor International Journal of Finance and Management Research, UGC Approval Jr. No. 45308, ISSN: 2395-5929,Vol-4,spl issue-4,March 2018
  • Health Related Issues Among Youngsters Due to Consumption of Fast Food , with Arun Kumar,Pg.No.851-859, Emperor International Journal of Finance and Management Research, UGC Approval Jr. No. 45308, ISSN: 2395-5929,Vol-4,spl issue-4,March 2018
  • Customer Analytics on Telecom mobile with Sadasivan, M-infiniti, Journal of management,Vol-12,Issue 3,April 2018, ISSN 0973 7197-Pg No-155
  • Influence of personal attitudes dimension on Entrepreneurial Intention with Nisha ,Priya .k, M-infiniti, Journal of management,Vol-12,Issue 3,April 2018, ISSN 0973 7197,Pg No-109-114

Papers Presented

International Conferences

  • Presented paper on “Customer Relationship Management”in the International Seminar on “Recent Trends in Global Business Order- Impact in Asia “,  Business School, Vivekanandha Institute of Information and Management Studies, Namakkal, 30th & 31st January 2009
  • Presented paper on “Knowledge Management”in the International Seminar on “Managing Global Recession Opportunities and Challenges”, K.S.R School of Management, Tiruchengode, March 25th 2009
  • Customer Retention “,International Conference on “Impact of Economic Crisis in Global Business Scenario” ,Sai Ram Institute of Management Studies, Anuragam Publications, Chennai, 24th and 25th September 2009
  • “Internet Marketing “,International Seminar on “Global Business Climate –Impact in India”, Annai Mathammal  Sheela Engineering College, Namakkal, 9th October 2009
  • Presented paper on “Customer loyalty on Telecom mobile” in the International conference on Business Research held at SRMIST  on 20th and 21st January 2011
  • Presented paper on “Determinants of customer churn Behavior on Telecom mobile”  at the  International Research Conference and Colloquium  2011 on Contemporary Research Issues and Challenges in Emerging Economies at Universiti Tun Abdul Razak, Kulalampur, Malaysia, on October 10 – 11, 2011
  • Presented paper on, “Investment behavior and risk return perception of investors in equity shares” at the  International Research Conference and Colloquium  2011 on Contemporary Research Issues and Challenges in Emerging Economies at Universiti Tun Abdul Razak, Kulalampur, Malaysia, on October 10 – 11, 2011
  • Presented paper on Employee engagement on Automobile Industry-Research day ,February 2014,SRMIST 
  • Presented paper on Radical churn of Customer’s prepaid churn-Research day ,February 2016, SRMIST 
  • Presented paper on “A Study on sustainable supply chain management – L2K experience”for “Third International Conference On Innovative Trends In Technology And ManagemenT” at Kalasalingam University, March 30-31,2017
  • Presented paper on “AN EMPIRICAL STUDY ON FINANCIAL SUSTAINABILITY OF SME” for ”Third International Conference On Innovative Trends In Technology And Management” at Kalasalingam University, March 30-31,2017
  • Determinants of customer satisfaction on Fore view technologies, with K.Chandru, R.Seetharaman,Pg.No-559-571,Emperor International Journal of Finance and Management Research, UGC Approval Jr. No. 45308, ISSN: 2395-5929,Vol-4,spl issue-4,March 2018
  • A Study on Customer Preferences in a Drive in at Vizag, Visakhapatnam,SriRam,Seetharaman, Pg No.766-774, Emperor International Journal of Finance and Management Research, UGC Approval Jr. No. 45308, ISSN: 2395-5929,Vol-4,spl issue-4,March 2018
  • Implementing Multi-Criteria ABC Analysis for Inventory,  with S. Daniel Vasan,  Emperor International Journal of Finance and Management Research, UGC Approval Jr. No. 45308, ISSN: 2395-5929,Vol-4,spl issue-4,March 2018
  • Health Related Issues Among Youngsters Due to Consumption of Fast Food , with Arun Kumar,Pg.No.851-859, Emperor International Journal of Finance and Management Research, UGC Approval Jr. No. 45308, ISSN: 2395-5929,Vol-4,spl issue-4,March 2018
  • An Analytical Study On Entrepreneurial Intentions Among Students, Dr..Nisha Ashokan, Dr.P.S.Rajeswari, Priya.K, International Conference On Advanced Marketing”,Kalasingam Business School,KARE and Department of marketing management,University of Kelanya,Srilanka at Kalasalingam University on June 28 & 29,2018
  • An Empirical Study On Entrepreneurial Intention And Dimension Affecting The Entrepreneurial Intentions, ,Dr..Nisha Ashokan, Dr.P.S.Rajeswari, Priya.K, International Conference On Advanced Marketing”,Kalasingam Business School,KARE and Department of marketing management,University of Kelanya,Srilanka at Kalasalingam University on June 28 & 29,2018
  • Influence Of Perceived Desirability Dimensions On Entrepreneurial Intentions,Dr..Nisha Ashokan, Dr.P.S.Rajeswari, Priya.K, International Conference On Advanced Marketing”,Kalasingam Business School,KARE and Department of marketing management,University of Kelanya,Srilanka at Kalasalingam University on June 28 & 29,2018
  • Determinants Of Personal Attitudes Dimensions On Entrepreneurial Intentions,Dr..Nisha Ashokan, Priya.K, Dr.P.S.Rajeswari,International Conference On Advanced Marketing”,Kalasingam Business School,KARE and Department of marketing management,University of Kelanya,Srilanka at Kalasalingam University on June 28 & 29,2018
  • An Empirical Approach on Customer perception in selection of Prepaid Mobile services,with co Author Dr.Sadasivan, International Conference On Advanced Marketing”,Kalasingam Business School,KARE and Department of marketing management,University of Kelanya,Srilanka at Kalasalingam University on June 28 & 29,2018
  • Meta analysis on the need for automotive hubs in India,Karthikeyan,Dr.V.M.Ponniah,Dr.P.S.Rajeswari, , International Conference On Advanced Marketing”,Kalasingam Business School,KARE and Department of marketing management,University of Kelanya,Srilanka at Kalasalingam University on June 28 & 29,2018
  • Analysis of AFL results for years 2016 and 2017 using ELO models, Keerthi Prasad K,Nithya Preetha,Gokul Prasad,Dr.P.S.Rajeswari ,Analysis of AFL Results from year 2012 – 2017 Using Massey Constant Rating models, International Conference On Advanced Marketing”,Kalasingam Business School,KARE and Department of marketing management,University of Kelanya,Srilanka at Kalasalingam University on June 28 & 29,2018
  • Analysis of AFL Results from year 2012 – 2017 Using Massey Constant Rating models, Keerthi Prasad K,Nithya Preetha,Dr.P.S.Rajeswari ,Analysis of AFL Results from year 2012 – 2017 Using Massey Constant Rating models, International Conference On Advanced Marketing”,Kalasingam Business School,KARE and Department of marketing management,University of Kelanya,Srilanka at Kalasalingam University on June 28 & 29,2018.

National Conferences

  • Presented paper in state level conference on “contemporary issues in Indian Entrepreneurship-21st century”,11th October ,2002,AVVM Sri pushpam college,Poondi.
  • Presented paper in national seminar on “Emerging trends and challenges in Library and Information services ”,11th October ,2002,AVVM Sri pushpam college,Poondi.
  • Presented paper in the National Seminar on “Global Business Environment: Challenges and Opportunities”,Periyar Institute of Management Studies on 28th & 29th January 2009
  • Presented paper on “New Perspective Towards Human Resource Environment in Global Scenario”, National Seminar on “Changing Dimensions of Human Resources in the Globalised Scenario” Gobi Arts and Science College, Gobichettipalayam, 20th & 21st February 2009
  • Presented paper on “Internet Marketing” in the National Conclave on Emerging Dimensions of Human Resource & Marketing Practices”, Sree Sastha Institute of Engineering and Technology, Chembarambakkam, Chennai, 26th March 2009
  • Presented paper on “customer retention strategies-A theoretical perspective” in the national seminar on “Human Resource and Marketing –missing  links and bridging gaps”by Dr.MGR Janaki college of Arts and science for women on 8th October 2009.
  • “Role of Women Entrepreneurs in India”, National Seminar on “Economic Empowerment of Rural  Women through Entrepreneurial Development skills issues and challenges”, Adakavi Nannaya University, Rajahmundry, Andhra Pradesh, 30th and 31st October 2009
  • Presented paper on “Customer Loyalty on Telecom Mobile “,National Seminar on “Global Competitiveness in Business: Trends and Traits”, Department of Commerce, Government Arts and Science College for Women, Bargur , Krishnagiri on 10th March 2011
  • “Strategic Approach on Customer Relation”, National Conference on “Strategic Management Approach: Opportunities and Challenges for Indian Corporates”, Valliammai Engineering College, Kattankulathur, 08th April 2011
  • “Opinion mining and sentiment analysis of mobile internet usage”in the National conference on “Global strategies for inclusive Growth “ held on 19th January 2017 at Alagappa university ,Karaikudi.
  • Customer Analytics on Telecom mobile with Sadasivan, ‘AIMS Regional Conference on “Management practices for sustainable Development” held on 5th may 2018,Sai Ram Institute of Management studies” also published in M-infiniti, Journal of management,Vol-12,Issue 3,April 2018, ISSN 0973 7197
  • Influence of personal attitudes dimension on Entrepreneurial Intention with Nisha ,Priya .k, M-infiniti, Journal of management,Vol-12,Issue 3,April 2018, ISSN 0973 7197,Pg No-109-114.

Workshops /Seminars/Conferences

  • Participated in International conference on Retail excellence-ICRE ,SRMIST ,December,2009
  • Participated in FDP on SPSS,SRMIST ,March 2010
  • Participated in 98th Indian science congress,SRMIST January 2011
  • Participated in International conference on Women leadership, SRMIST y,February 2013.
  • Participated in paper development workshop in the international conference on “ sustainable global business models –A financial perspective “held at SRMIST on 15th and 16th February 2014
  • Participated in FDP ON  Managerial statistics-Computer interface July 2013 at SRMIST 
  • Participated in FDP ON  statistical software application August 2013 at SRMIST 
  • Participated in the Integrated faculty development program-Impatiently passionate about creating professionals with competencies and values”on 25.7.2013 at FOM SRM
  • Participated in FDP ON  Model building techniques from July 14 to 16,  2014 at SRMIST 
  • Participated in International conference on Data science in Business application ,SRMIST  ,February 2015
  • Participated FDP on SPSS and PLS held on 18th -19th July 2016 at SRMIST 
  • Participated FDP on Data science using R  held on  21-22 ,July 2016 at SRMIST 
  • Participated FDP on “Statistics and  R” conducted by Umea University ,Sweden , held on  Jan 31-Feb 2017, at SRMIST 
  • Participated FDP on “partial least squares structural equation modeling (PLS-SEM)” conducted by Dr.R.M.Harindranath, held on  July 17th 2017, at SRMIST
  • Participated on ”Author workshop”on 12.4.2018,by Springer Nature at SRMIST 
  • Participated on”Research skill development” for Research supervisors on 23-25 January 2019 at SRM FOM ,SRMIST.

Books Authored

  • “Customer Loyalty on Telecom mobile” chaptered in the book titled “Global competiveness in Business-Trends and Traits”Pg.No-99-101,Sai Balaji Publications,ISBN-1667-651-207.
  • ServQual,Dr.P.SRajeswari,Samson Santhosh kumar,Lambert Academic publications,2018,ISBN:978- 6139-91802-7
  • A study on B2B e commerce as an economic booster in Titan Precision Eng, Dr.P.SRajeswari,Samson Santhosh kumar,Lambert Academic publications,2018,ISBN:978 -3-659-51912-3.

Faculty Immersion Program

  • Supply Chain Management in Woory Automative India from 17.12.19 to 31.12.19.

Online/ MOOC / OCW Courses

  • Google Analytics for Beginners certified by Google Analytics Academy in 2019
  • Advanced Google Analytics certified by Google Analytics Academy in 2019
  • Google Analytics for Power users certified by Google Analytics Academy in 2019
  • Getting Started with Google Analytics 360’ certified by Google Analytics Academy in 2019
  • Google Tag  Manager Fundamentals certified by Google Analytics Academy in 2019
  • The Fundamentals of Digital Marketing certified by Google Digital Unlocked in 2019

Academic Experiences

  • Assistant Professor ,Faculty of  Management ,SRM Institute of Science and Technology ,Kattankulathur,Sep 2008 to till Date
  • Lecturer MOP Vaishnav college,chennai,2008(5 months)
  • Lecturer,AVVM Poondi Pushpam, Poondi,Thanjavur,2003 to 2008

Other Professional Experiences

  • Front Desk Supervisor (FDS),Reliance Webstores, Dec 2002 to Mar 2003
  • Direct Marketing Executive,Ozone Pharmaceuticals Ltd, New Delhi,Sep 2000 to Nov 2002

Achievements and Awards

  • Gold Medalist-Rank holder in Bharathidasan university for MBA degree , Distinction in M.Phil and B.Sc
  • Received First Highest cash award for Research contribution for the year  2014-15 in SRMIST,2015-16.

Memberships

  • Indian Science congress-Membership No: A4324, since 2011
  • Journal papers – Reviewer -Science domain International ,UK