M. Vinoth

M. Vinoth
M. Vinoth

Assistant Professor 
Area: Marketing
Affiliation: Faculty of Management, Kattankulathur Campus, SRM Institute of Science and Technology.
Email ID: vinoth.m@ktr.srmuniuiv.ac.in

Ph.D Management Bharathiyar University, Coimbatore, 2018
MBA Marketing Madurai Kamaraj University, 2001

Other Details:


  • Marketing management
  • Green marketing
  • Services Marketing
  • Consumer Behavior.

Research Interests

  • Buyers behavior
  • Retailing
  • Supply Chain Management

Selected Publications

  • Simulation Modelling for Cold Storage Time-Space Optimization of Fresh Agricultural Products, Australian Journal of Basic and applied sciences, 2018 Aug. vol(12)(8)
  • A study on competency mapping with special reference to the whirlpool of India Ltd International Journal of Advance and Innovative Research Volume 5, Issue 1(1) ISSN:2394-7780 Jan- March-2018.
  • “A Perspective study on the various direct-to-home (DTH) service providers in Chennai Pg.No. 47) Vol 5, Special issue:1, No.2, April ‘2018, ISSN: 2321-4643, Shanlax International Journal of Management, UGC Approval No: 44278, Impact Factor: 2.082.
  • The antecedents on rural distribution problem and rural retailer’s preference towards Pepsico India holdings private limited in Tamilnadu, India Int. J. Business Innovation and Research, Vol. 12, No. 4, 2017.
  • A study on customer satisfaction analysis of sales and service at Royal Enfield, Chennai. Shanlax International Journal of Management Vol. 5 No. 2 October 2017 ISSN: 2321-4643 UGC Approval No: 44278 Impact Factor: 2.082.
  • “Influencing factors to determine the core value of Competency Mapping: In the perspective of Manufacturer aspect.” Vol IV, Issue 1, March’18, ISSN: 2395-5929, Emperor International Journal of Finance and Management Research. (UGC Approved: 45308).  SJIF: 3.343,  SJIF 2017: 4.253, ISI: 2017-2018: 0.673, IFS-2018: 1.14, (Pg.No.: 617-629), March’18.
  • Green marketing strategy for green edible products in Tamilnadu International journal of management and social development Vol 2 no 2 Feb 2015Issn 2348-1919.
  • Supply chain strategies for green edible agricultural products in India: A Farmers perspective International Journal of management and development studies Volume 4, NO 3 September 2015.
  • “The Antecedents on Green Marketing Strategies for Ayurveda Products in Tamilnadu International Journal of Pharmaceutical Sciences Review and Research (Int J Pharm Sci Rev Res, eISSN: 0976-044X; CODEN: IJPSRR) Volume 31, Issue 2, March - April 2015.
  • Assessing the impact of Training and Development programmes on worker performance and business productivity; A Case study of Royal Bow Company Ltd, Kumasi, Hana International Journal of Applied Engineering Research Vol.9 No.24 DEC 2014.
  • Emotional intelligence among police personnel ISSN 2249- 8834 EIJMMS, Vol.3 (4), April (2013) Online available at zenithresearch.org.

Papers Presented

  • Presented a paper entitled “changing scenario of service quality management in retail marketing practices” in the international seminar on managing global recession opportunities & challenges held on March 25th, 2009 at KSR School of management, Tiruchencode-275.
  • Presented a paper entitled “ New paradigm shift for HRD professional learning process- post globalization” in the national seminar on changing dimensions of human resources in the globalize scenario held on 20 & 21 February 2009 at Gobi arts and science college, Gobichettipalayam,Erode-453.
  • Presented a paper entitled “prevent and cope with stress” in the international seminar on recent trends in global business order- impact in Asia held on January 30&31 2009 at Vivekananda business school for women Tiruchencode-275.
  • Presented a paper entitled “Employees perspectives towards their job in ITES BPO Industry” in the national seminar on global business environment challenges and opportunities held on 28&29 January at Periyar University, Salem-11.
  • Presented a paper entitled “ A Changing scenario of total learning process management of HRD professionals” in the national conference on innovation and creativity in management held on November 28&29 2008, at Kristu Jayanthi college Banglore-77.
  • Presented a paper entitled “Price and its Association with Consumer’s Demographic Variables: an Analytical Study” in the National Seminar on research Methodology – Latest Issues in Management organized by Rajalaksmi Engineering College, held on 27th and 28th, April 2006 at Chennai – 602 105, India

Working Paper

  • Industrial buyer behavior (ibb) in emerging barcode market

Work in Progress

  • Industrial buyer behavior (ibb) in emerging barcode market

Academic Experiences

  • Lecturer, Sri Mmuthukumaran Institute of Technology, Chennai from 2005- 2008
  • Assistant Professor, SRM IST, Kattankulathur, Chennai from 2008 till now
  • Lecturer, Sri Balaji Paramedical College, July 2002 - July 2005.

Workshops /Seminars/Conferences

  • Participated in the Faculty Development Programme on “Language, Literature and Ethics” conducted by Department of  English, Sri Muthukumaran Institute of Technology, Chennai-69, India on 19th August, 2005.
  • Participated in the Faculty Development Programme on “Entrepreneurship” conducted by Alagappa Institute of Management, Alagappa University, Karaikudi – 630 004, India from 16th- 23rd February, 2004.

Achievements and Awards

  • Gold medal for Research Day, 2016


  • Indian science congress association, 2010